Senior Partner Marketing Manager, AMER GSI

Atlassian; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Atlassian is hiring a Senior Partner Marketing Manager for the AMER region. You will develop territory-specific marketing strategies for Solution Partners, manage multi-million dollar budgets, and drive pipeline growth through ABM, digital channels, events, and more.

This role collaborates with Channel Sales and partners to translate global priorities locally, optimizing ROI and market impact. You will build and execute co-marketing plans, evaluate partner performance, and ensure alignment with

Responsibilities

• Create and execute a territory-specific marketing strategy for AMER that enables partners to attract new customers and grow existing accounts.
• Set up a longer term strategy per market, filling gaps by leveraging marketing exposure per territory/country.
• Leverage an integrated marketing mix including ABM, digital, email, events, webinars and social media.

Job description

Sales | Full-Time

Our global ecosystem of Solution Partners is a vital part of our growing Enterprise business. The Channel Marketing team at Atlassian helps our partners accelerate their businesses by delivering innovative marketing programs, full-funnel campaigns and assets targeted at relevant personas. On the team, we're seeking a Senior Partner Marketing Manager for AMER. You will work closely with the Channel Sales team and Partners to support the attainment of annual Channel objectives. Ability to translate global priorities to the local market as well as utilize data and local insights to develop impactful campaigns that drive awareness, engagement, and preference in the region.

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

This role is responsible for creating and executing territory-specific marketing strategies for Atlassian's Solution Partners in the AMER region. Key responsibilities include managing multi-million dollar budgets, defining co-marketing strategies, and driving pipeline growth through integrated marketing (ABM, digital, events, etc.).

• Create and execute a territory-specific strategy leveraging different sets of integrated marketing that enables partners to attract new customers and grow existing accounts
• Set up a longer term strategy per market, find empty holes and fill them in by accessing our marketing exposure per territory/country
• Leverage an integrated marketing mix including ABM, digital, email, virtual and physical events, webinars, social media and more
• Throughly complete campaign brief intake forms that illustrate in detail what marketing material is needed to be built for partners
• Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
• Define the co-marketing strategy that expands Atlassian and our partners reach
• Create an effective Development Fund program strategy that results in high ROI activities
• Understand local partner requirements for program localization and local execution support
• Conduct partner marketing readiness assessments
• Evaluate the marketing performance of partners and recommend improvements
• Measure, analyze, and report on local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI
• Partner with Marketing & Sales Analytics on defining requirements for reporting/dashboards to support regional and/or corporate initiatives
• Support collection and analysis of indirect buyer insights and audience segmentation
• Advocate on behalf of the channel sales team and partners to educate the Atlassian corporate marketing team on their needs
• Support local channel sales efforts to recruit partners that match local requirements
• Oversight of our internal resource who manages local 3rd party marketing demand gen agencies
• Own the marketing relationship with a small number of key partnerships which will create millions of dollars of licensing revenue annually against demanding goals. Ensure your partners are focused on pushing the right solutions into the right markets at the right time, to the best set of target customers.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.

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