Senior Paid Social Strategist — Remote

Moroch; Dallas (TX); Hybrid; USD 110,000 - 190,000; Full time

Benefits offered by this job

Hybrid work

Medical, dental, and vision coverage

401(k) with company match

Generous PTO and holidays

Mental health resources

Fitness reimbursement

Job summary

Moroch is seeking a senior paid social marketer in the US/Dallas area to develop and execute end-to-end paid social strategies across established and emerging platforms. The role drives campaign activation, optimization, budgeting, audience targeting, and reporting to improve performance and business outcomes.

You’ll collaborate with planning, analytics, creative, digital, and account teams, applying industry practices and AI-enabled tools to enhance capabilities while upholding Moroch’s values

Qualifications

• Bachelor’s degree in marketing, advertising, communications, business, analytics, or related field, or equivalent professional experience.
• Demonstrated experience partnering with clients and cross-functional teams, presenting campaign recommendations and performance insights, mentoring paid social team members.
• 7+ years of progressive paid social media experience managing cross-platform campaigns, including strategy development, budget allocation, forecasting, optimization, and performance reporting for multi-market or scaled accounts.
• Experience developing audience strategies, implementing tracking frameworks, evaluating conversion performance, developing and executing testing initiatives, and optimizing paid social programs.
• Paid Social certifications or related training are preferred.

Responsibilities

• Execute and optimize paid social campaigns with advanced setup, QA, launches, pacing, and real-time optimization.
• Translate client objectives and audience insights into paid social recommendations across multiple platforms.
• Collaborate with planning, media buying, digital, analytics, creative, and account teams to activate paid social initiatives.
• Develop audience frameworks including pixel strategies, custom audiences, lookalikes, and conversion-focused targeting.
• Analyze conversion funnels, paths, and on-site activity to refine targeting and messaging.
• Lead optimization and testing including audience refinements, bidding adjustments, budget reallocations, and A/B testing.
• Monitor budgets and investment performance, recommending adjustments to maximize results.
• Deliver reporting and insights, translating data into actionable recommendations for future campaigns.
• Share platform knowledge and marketplace insights to strengthen campaign performance.
• Foster cross-functional collaboration to align paid social with broader media strategies.
• Support team development and knowledge sharing within the paid social practice.
• Explore emerging platforms and AI-enabled tools to enhance paid social capabilities.
• Demonstrate Moroch’s values through collaboration, integrity, and continuous learning.

Skills

Paid Social Strategy

Paid Social Optimization

Platform Buying

Media Allocation

Forecasting

Pacing Management

KPI Framework

Conversion Tracking

Ad Operations QC

Audience Targeting

Incrementality Testing

Education

Bachelor’s degree in marketing/advertising/communications/business/analytics

Tools

CRM/Analytics Tools

Job description

Moroch is seeking a senior paid social marketer in the US/Dallas area to develop and execute end-to-end paid social strategies across established and emerging platforms. The role drives campaign activation, optimization, budgeting, audience targeting, and reporting to improve performance and business outcomes.

You’ll collaborate with planning, analytics, creative, digital, and account teams, applying industry practices and AI-enabled tools to enhance capabilities while upholding Moroch’s values