Senior Paid Social Strategist

Printfresh; Philadelphia (Philadelphia County); Presencial; USD 70 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health and dental insurance

PTO and paid holidays

401(k) with company match

Employee discount on all products

Resumo da oferta

A vibrant clothing brand located in Philadelphia is seeking a Senior Paid Social Strategist to drive digital advertising efforts across platforms such as Meta and TikTok. This role requires at least 5 years of experience in digital marketing focused on paid media content creation. Responsibilities include managing content calendars, analyzing campaign performance, and collaborating with creative teams to produce engaging ads. Join a fast-growing team that values creativity and innovation in a hybrid work environment.

Qualificações

• 5+ years of experience in digital marketing focused on paid media.
• Proven experience with ad creatives for social media platforms.
• Strong understanding of digital advertising metrics.

Responsabilidades

• Oversee the creation and optimization of digital ads across multiple platforms.
• Manage a content calendar and ensure timely campaign delivery.
• Analyze campaign performance and generate actionable insights.

Conhecimentos

Digital marketing

Content strategy

Audience targeting

Analytical skills

Graphic design

Project management

Formação académica

Bachelor’s degree in Marketing, Communications, or Advertising

Ferramentas

Google Analytics

Meta Ads Manager

Adobe Creative Suite

Canva

Descrição da oferta de emprego

Printfresh is a vibrant, creative brand specializing in beautifully designed pajamas, apparel, and lifestyle products. With a focus on whimsical, hand‑drawn prints and sustainability, we aim to deliver a joyful, personal experience to our customers. Our team thrives on creativity, collaboration, and the love of all things patterned.

Position Overview

We are seeking an organized, results‑driven Senior Paid Social Strategist to join our marketing team. This role will be responsible for ideating and overseeing the creation and optimization of digital ads across multiple platforms, including Meta, TikTok, AppLovin, Pinterest, and more. The ideal candidate will possess a deep understanding of digital marketing trends, a creative mindset, and the ability to strategically craft and test compelling content that resonates with our target audience to drive performance.

Key Responsibilities

• Content Development: In collaboration with the creative and paid media teams, brief and oversee the execution of 3‑5 new diverse content concepts per week with 30‑40 total deliverables.
• Content Planning: Manage a content calendar for digital ads, ensuring all campaigns are delivered on time and optimized for each platform. Create clear briefs for designers, creators and copywriters.
• Testing & Iteration: Conduct and track creative tests to identify high‑performing design and messaging variations, testing new ideas, and iterating on existing concepts. Optimize creatives to improve sales and performance KPIs significantly.
• Audience Targeting: Work with the paid media team to understand audience segments and develop content that speaks directly to customer personas and behaviors.
• Collaboration & Management: Work closely with the paid media, creative and merchandising teams to ensure ad calendar follows launch dates, promos, and stock availability, and quickly react to creative needs as they arise. Assist in the management of external partners, providing creative direction and feedback.
• Partner Management: Collaborate with external creative agencies to ensure diverse creative angles are continually generated and implemented across ad platforms.
• Analytics & Reporting: Track and analyze campaign performance using tools like Google Analytics, Northbeam, and Meta Ads Manager. Generate strong insights to drive creative thinking and provide actionable insights to optimize strategies.
• Trend Analysis: Stay up to date on industry trends and emerging digital marketing strategies to keep content fresh and competitive. Conduct competitor research for inspiration and trend insight.
• Graphic Design: As needed, make minor graphic design edits and assist in the production of high‑quality, on‑brand content using Adobe Creative Suite or Canva.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 5+ years of experience in digital marketing, content strategy, or advertising, with a focus on paid media content creation.
• Proven experience developing content strategies and ad creatives for paid social (Meta, Pinterest, TikTok).
• Highly creative with a strong understanding of brand identity, messaging, and visual storytelling. Must possess a strong attention to detail.
• Clear understanding of digital advertising metrics (CPM, CPC, CPA, ROAS) and how to use them to guide content decisions.
• Experience with A/B testing and optimizing ad content based on data‑driven insights.
• Proficiency in marketing tools (Google Analytics, Meta Ads Manager) and familiarity with design software (Adobe Creative Suite, Canva). Video editing software is a plus.
• Strong organizational and project management skills, with the ability to multitask and prioritize effectively in a fast‑paced environment.
• Knowledge of SEO principles is a bonus.

Benefits

• Full‑time position with hybrid flexibility (in‑office Tuesday–Thursday)
• Health and dental insurance
• PTO and paid holidays
• 401(k) with company match
• Employee discount on all Printfresh products

About Our Culture

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off‑Center
• Customer‑Centric
• Learning Oriented

Why Join Printfresh?

• Join a fast‑growing, creative team dedicated to pushing the boundaries of fashion and design.
• Be a key player in driving our digital advertising efforts and shaping how the Printfresh brand is presented to the world.
• Work in an environment that encourages innovation, collaboration, and professional growth.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Retail Apparel and Fashion