Senior Paid Social Lead - Remote, Flexible Schedule, WFH

Clients Blackbox, Inc.; Pearland (TX); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Paid time off

Training and development

Work from home

Flexible schedule

Performance bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, messaging, and testing strategies.

You will manage end-to-end client relationships, lead calls, and translate data into strategic recommendations to drive qualified appointments. The role requires 5+ years of hands-on paid media experience, strong copywriting skills, and a track record in conversion tracking, creative testing, and funnel optimization.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
• Proven ability to manage campaigns toward defined performance targets while supporting client retention
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience developing and testing creative concepts, hooks, angles, and messaging
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong communication, organization, analytical, and problem-solving skills

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, account structure, and creative testing
• Monitor daily performance against cost-per-appointment and other key acquisition metrics
• Diagnose underperforming campaigns and determine where changes are most likely to improve results
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
• Write direct-response ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, offers, and messaging variations for testing
• Use performance data to generate new creative and messaging hypotheses
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Identify and resolve technical issues between advertising platforms and client systems
• Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

Skills

Paid media management

Client strategy conversations

Direct-response copywriting

Creative testing concepts

Conversion tracking & pixels

Marketing automation

Communication & analytics

Tools

Calendly

Zapier

AI tools

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, messaging, and testing strategies.

You will manage end-to-end client relationships, lead calls, and translate data into strategic recommendations to drive qualified appointments. The role requires 5+ years of hands-on paid media experience, strong copywriting skills, and a track record in conversion tracking, creative testing, and funnel optimization.