Senior Paid Social Lead

Publicis Health Media; Philadelphia (Philadelphia County); Sur place; USD 75 000 - 108 000; Plein temps

Résumé du poste

Publicis Health Media is seeking a Paid Social Sr. Associate in the US to plan and manage paid social tactics for assigned clients. You will understand client goals, monitor campaign quality, and proactively evaluate opportunities to maximize performance.

Responsibilities include optimizing campaign architecture, reporting, and coordinating with vendors, with mentorship to junior staff. Requires 3+ years of paid social experience and a healthcare knowledge bonus.

Qualifications

• Exhibits integrity and trust.
• Adherence to agency procedures and processes.
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite).
• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines.
• Bachelor’s degree required.
• 3 years biddable social media campaign management experience.
• Healthcare industry knowledge a plus.
• Meta Blueprint Certification desired.

Responsabilités

• Understands the relationship between paid, owned, and earned social media tactics.
• Deep understanding of social media platforms such as Meta, Twitter, Linkedin, Snap, TikTok, Pinterest, Reddit, etc.
• Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Familiarity of monitoring campaign financials, budgets, and processing invoices
• Drives decisions around campaign architecture and setup
• Proactively identifies optimization opportunities; tracks and analyzes results
• Pulls platform data & prepares reports for clients including campaign analysis
• Monitor and update pacing documents to planned campaign budgets while maintaining performance goals
• Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions as they relate to paid social media campaign details including performance
• Grows partnerships with key vendors
• Trains Paid Social Associate(s) & manages Associate-level delegation, workflows and timelines
• Partners with Supervisor to coach Associate-level employees and responsible for Associate’s career progression

Connaissances

Integrity

Time management

Adherence to procedures

Multi-tasking

Microsoft Office

Formation

Bachelor’s degree

Outils

Microsoft Office Suite

Description du poste

Publicis Health Media is seeking a Paid Social Sr. Associate in the US to plan and manage paid social tactics for assigned clients. You will understand client goals, monitor campaign quality, and proactively evaluate opportunities to maximize performance.

Responsibilities include optimizing campaign architecture, reporting, and coordinating with vendors, with mentorship to junior staff. Requires 3+ years of paid social experience and a healthcare knowledge bonus.