Senior Paid Social Growth Lead (Remote)

The Shelf Influencer Marketing Agency; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

The Shelf is seeking a Senior Paid Media Manager to own paid social strategy and execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. You will manage end-to-end campaign builds, QA, launches, and budget pacing, collaborating with creative and analytics teams.

You should bring 3–5+ years of hands-on paid social experience, mastery of Meta and TikTok platforms, strong analytical skills, and a proactive, independent work style.

Qualifications

• 3–5+ years of hands-on paid social experience.
• Expert‑level Meta and TikTok platform fluency; YouTube and Pinterest a plus.
• Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned.
• Detail‑oriented with a track record of error‑free execution across complex account structures and larger budgets.
• Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems.
• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e‑commerce) a plus.

Responsibilities

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish.
• Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale.
• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations.
• Write clear, compelling performance recaps and updates that translate data into business-relevant narratives.
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs.

Skills

Paid social

Meta platform fluency

TikTok fluency

Analytical thinking

Attention to detail

Proactive

Measurement frameworks

Tools

Meta Ads Manager

TikTok Ads Manager

YouTube Ads

Pinterest Ads

Job description

The Shelf is seeking a Senior Paid Media Manager to own paid social strategy and execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. You will manage end-to-end campaign builds, QA, launches, and budget pacing, collaborating with creative and analytics teams.

You should bring 3–5+ years of hands-on paid social experience, mastery of Meta and TikTok platforms, strong analytical skills, and a proactive, independent work style.