Senior Paid Search Strategist

PHM; Chicago, Northern (IL, KY); Hybrid; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k)

Paid time off

Parental leave

Tuition reimbursement

Flexible time off

Job summary

PHM, a leading health media agency in the US, seeks a Paid Search Sr. Associate in Chicago to manage SEM campaigns and align execution with client objectives.

You will oversee budgets, perform keyword research, craft ad copy, and deliver insightful reporting while collaborating with teammates to optimize performance. The role demands strong analytical skills, attention to detail, and the ability to translate client needs into effective search strategies.

Qualifications

• 2+ years of direct search campaign management.
• Strong MS Excel proficiency.
• Experience with Google Ads, Microsoft Ads and SA360.
• Solid understanding of search metrics and reporting.
• Healthcare industry knowledge is a plus.

Responsibilities

• Responsible for ongoing management, execution, and monitoring of SEM campaigns
• Oversee day-to-day management of approved budgets and pacing progress, supporting Associate in financial system updates and changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Search Associate to train and mentor on Search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through client med/legal review process, and accurately launch new campaigns in alignment with approved assets
• Partner with Search Supervisor to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up
• Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives

Skills

Search campaign management

MS Excel

PPC platforms

Understanding of search metrics

Healthcare knowledge

Tools

Google Ads

Microsoft Advertising

Search Ads 360

Job description

PHM, a leading health media agency in the US, seeks a Paid Search Sr. Associate in Chicago to manage SEM campaigns and align execution with client objectives.

You will oversee budgets, perform keyword research, craft ad copy, and deliver insightful reporting while collaborating with teammates to optimize performance. The role demands strong analytical skills, attention to detail, and the ability to translate client needs into effective search strategies.