Senior Paid Search Strategist

Publicis Health Media; Chicago (IL); On-site; USD 60,000 - 67,000; Full time

Job summary

Publicis Health Media is seeking a Paid Search Senior Associate in Chicago to lead SEM campaigns and bridge campaign execution with client objectives. You will manage budgets, keyword research, ad copy, and campaign architecture while mentoring the Search Associate and ensuring timely delivery of results.

The role emphasizes collaboration with clients and internal teams to drive testing, optimization, and insightful performance reporting in a dynamic health media environment.

Qualifications

• 2+ years of direct Search campaign management.
• MS Excel advanced proficiency.
• Familiarity with Google Ads, Microsoft Ads and Search Ads 360 toolkits.
• Understanding of Search metrics and attribution.
• Healthcare industry knowledge a plus.

Responsibilities

• Manage SEM campaigns, ongoing execution and monitoring.
• Oversee budgets, pacing, and changes in publisher mix.
• Maintain internal status docs and guide task timing.
• Mentor and train the Search Associate on campaign management.
• Lead keyword research, ad copy, and campaign architecture.
• Navigate client review processes and launch campaigns with approved assets.
• Collaborate with Supervisor to drive testing and optimization.
• Lead reporting to provide insights and next steps.
• Define approach to client asks and link needs to Search solutions.
• Develop Search plan with budgets, trends, and opportunities.

Skills

Search campaign management

MS Excel

Healthcare knowledge

Tools

Google Ads

Microsoft Ads

Search Ads 360

Job description

Publicis Health Media is seeking a Paid Search Senior Associate in Chicago to lead SEM campaigns and bridge campaign execution with client objectives. You will manage budgets, keyword research, ad copy, and campaign architecture while mentoring the Search Associate and ensuring timely delivery of results.

The role emphasizes collaboration with clients and internal teams to drive testing, optimization, and insightful performance reporting in a dynamic health media environment.