Senior Paid Search Manager — Law Firm Lead Gen

FirmPilot AI, Inc.; Miami (FL); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Discretionary paid time off

11 holidays observed, and 2 floating

Holidays observed

Job summary

FirmPilot AI, Inc. is seeking a Paid Media Manager to lead Google Ads strategy across a portfolio of law firm clients in Miami, FL. You will own search campaigns from setup to scale, focusing on qualified leads and signed cases, not just clicks.

You'll develop campaign structures, bidding and audience strategies, and collaborate with cross-functional teams to optimize landing pages and offline conversion tracking. The role rewards data-driven decisions and embraces AI to outperform competitors.

Qualifications

• 5+ years managing Google Ads campaigns focused on lead generation.
• Experience with high-budget, competitive search campaigns.
• Deep knowledge of Google Ads, GA4, GTM, and conversion tracking.
• Experience implementing offline conversions and value-based bidding.
• Strong understanding of Quality Score, Auction Insights, and search intent.
• Experience using AI to improve campaigns.

Responsibilities

• Build, launch, and optimize Google Search campaigns to generate qualified leads and signed cases.
• Develop campaign structures, keyword, audience, and bidding strategies for long-term success.
• Analyze performance and optimize through tests, negative keywords, and landing pages.
• Diagnose declining performance and develop data-driven recovery plans.
• Evaluate new Google Ads features, automation, and AI capabilities for business value.
• Landing page optimization and experience running Google Ads experiments.

Skills

Lead generation

Google Ads

Analytical thinking

Decision making

Tools

GA4

Google Tag Manager

Conversion tracking

Job description

FirmPilot AI, Inc. is seeking a Paid Media Manager to lead Google Ads strategy across a portfolio of law firm clients in Miami, FL. You will own search campaigns from setup to scale, focusing on qualified leads and signed cases, not just clicks.

You'll develop campaign structures, bidding and audience strategies, and collaborate with cross-functional teams to optimize landing pages and offline conversion tracking. The role rewards data-driven decisions and embraces AI to outperform competitors.