Senior Paid Search Manager

Avalara; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Bonus eligibility

Health & wellness benefits

PTO

Parental leave

Job summary

Avalara, Inc. is seeking a Senior Paid Search Manager to own and scale our global paid search program as a core driver of pipeline and revenue.

You will manage end-to-end strategy, execution, and optimization across search channels, with a focus on measurable growth and efficiency at scale. This remote role reports to the VP of Growth Marketing and requires 7–10+ years in performance marketing, expertise in Google Ads and Bing, and a track record of ROI-driven budgeting, attribution, and

Qualifications

• 7-10+ years in paid search or performance marketing.
• Experience scaling search programs tied to pipeline and revenue.
• Expertise in platforms like Google Ads and Bing, including bidding strategies and automation.
• Experience with attribution, incrementality, and funnel metrics.
• Experience managing large budgets with ROI accountability.

Responsibilities

• Own global paid search strategy across brand and non-brand campaigns.
• Optimize keyword strategy, audience targeting, and bidding approaches.
• Drive search performance across the full funnel from acquisition through pipeline and revenue outcomes.
• Identify and unlock new growth opportunities across search (e.g., new query segments, formats, markets).
• Analyze performance insights and communicate clear recommendations to stakeholders.
• Leverage attribution, incrementality, and conversion data to inform investment decisions.
• Translate outcomes (pipeline, revenue) into search optimization strategies.
• Partner with Analytics and RevOps to improve signal quality and measurement accuracy.
• Own the global paid search budget allocation and balance efficiency with incremental returns.

Skills

Paid search

Program scaling

Google Ads

Bing Ads

Attribution

Incrementality

Funnel metrics

ROI accountability

Tools

Google Ads

Bing Ads

Job description

What You'll Do

We're looking for a Senior Paid Search Manager to own and scale our global paid search program as a core driver of pipeline and revenue. You will manage end-to-end strategy, execution, and optimization across search, with a focus on driving measurable growth and efficiency at scale.

This is a remote position and will report to our VP, Growth Marketing

#LI-Remote

What Your Responsibilities Will Be

Own and scale paid search performance

• You will own global paid search strategy across brand and non-brand campaigns
• You will optimize keyword strategy, audience targeting, and bidding approaches
• You will drive search performance across the full funnel from acquisition through pipeline and revenue outcomes
• You will identify and unlock new growth opportunities across search (e.g., new query segments, formats, markets)

Drive data, measurement, and optimization

• You will analyze performance insights and communicate clear, recommendations to stakeholders
• You will leverage attribution, incrementality, and conversion data to inform investment decisions
• You will translate outcomes (pipeline, revenue) into search optimization strategies
• You will partner with Analytics and RevOps to improve signal quality and measurement accuracy

Budget management

• You will own the global paid search budget allocation
• You will allocate spend across campaigns and geos based on incremental return while balancing efficiency
• You will support forecasting and performance planning tied to business outcomes

Experimentation and innovation

• You will build a structured experimentation roadmap to drive continuous performance improvement
• You will refine keyword strategy through query insights and competitive analysis
• You wil test and scale new search features, formats, and automation capabilities

Cross-functional collaboration

• You will partner with Revenue Marketing and Product Marketing to align on targeting, messaging, and growth priorities
• You will establish feedback loops to inform optimization and performance insights

You will ensure search strategy aligns with broader GTM priorities and funnel goals

What You'll Need to be Successful

• 7-10+ years in paid search or performance marketing
• Experience scaling search programs tied to pipeline and revenue
• Expertise in platforms like Google Ads and Bing, including bidding strategies and automation
• Experience with attribution, incrementality, and funnel metrics
• Experience managing large budgets with ROI accountability

Avalara is an AI-first Company

• You'll bring experience using AI and AI-related technologies, ready to thrive here.
• You'll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What You Need To Know About Avalara

We're defining the relationship between tax and tech.

We've already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we're not slowing down until we've achieved our mission - to be part of every transaction in the world.

We're bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. We've been different from day one. Join us, and your career will be too.

We're An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.