Senior Paid Search & Channel Marketing Lead

Integrated Specialty Coverages, LLC; San Diego (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Work from home reimbursement

Health Savings Account

401(k) plan with match

Employee ownership

Job summary

Integrated Specialty Coverages, LLC (ISC) is seeking a Senior Channel Specialist, Paid Search to drive ISC's paid search programs across multiple retail brands. You will own day-to-day campaign management, bid adjustments, tracking setup, and performance reporting in a fast-paced, revenue-focused environment.

You should have 2–4 years of hands-on paid search experience with Google Ads and Bing, plus proficiency in GA4 and BI dashboards.

Qualifications

• 2-4 years hands-on performance marketing experience with paid search
• Experience building campaigns with Google Ads and Bing and managing bids
• Strong attention to detail and ability to manage multiple brands
• Proficiency with Google Ads UI, SA360, Microsoft Ads UI and GA4
• Knowledge of UTM parameters and conversion tracking; able to troubleshoot discrepancies

Responsibilities

• Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for all active ISC retail brands
• Monitor performance and flag anomalies in conversion rates, CPC, and attribution
• Coordinate ad copy and landing page testing and report findings
• Own monthly affiliate vendor billing reconciliation and budget tracking
• Ensure tagging accuracy and attribution integrity across placements
• Support weekly and monthly performance summaries and competitive intelligence research

Skills

Google Ads

Bing Ads

Google Analytics 4

Looker

UTM tracking

Data hygiene

Tools

Google Ads UI

SA360

Microsoft Ads UI

Google Analytics 4

Job description

Integrated Specialty Coverages, LLC (ISC) is seeking a Senior Channel Specialist, Paid Search to drive ISC's paid search programs across multiple retail brands. You will own day-to-day campaign management, bid adjustments, tracking setup, and performance reporting in a fast-paced, revenue-focused environment.

You should have 2–4 years of hands-on paid search experience with Google Ads and Bing, plus proficiency in GA4 and BI dashboards.