Senior Channel Specialist - Paid Search

Integrated Specialty Coverages, LLC; San Diego (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Work from home reimbursement

Health Savings Account

401(k) plan with match

Employee ownership

Job summary

Integrated Specialty Coverages, LLC (ISC) is seeking a Senior Channel Specialist, Paid Search to drive ISC's paid search programs across multiple retail brands. You will own day-to-day campaign management, bid adjustments, tracking setup, and performance reporting in a fast-paced, revenue-focused environment.

You should have 2–4 years of hands-on paid search experience with Google Ads and Bing, plus proficiency in GA4 and BI dashboards.

Qualifications

• 2-4 years hands-on performance marketing experience with paid search
• Experience building campaigns with Google Ads and Bing and managing bids
• Strong attention to detail and ability to manage multiple brands
• Proficiency with Google Ads UI, SA360, Microsoft Ads UI and GA4
• Knowledge of UTM parameters and conversion tracking; able to troubleshoot discrepancies

Responsibilities

• Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for all active ISC retail brands
• Monitor performance and flag anomalies in conversion rates, CPC, and attribution
• Coordinate ad copy and landing page testing and report findings
• Own monthly affiliate vendor billing reconciliation and budget tracking
• Ensure tagging accuracy and attribution integrity across placements
• Support weekly and monthly performance summaries and competitive intelligence research

Skills

Google Ads

Bing Ads

Google Analytics 4

Looker

UTM tracking

Data hygiene

Tools

Google Ads UI

SA360

Microsoft Ads UI

Google Analytics 4

Job description

Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market.

Backed by one of the leading private equity firms, Onex Partners, and led by a forward-thinking management team, ISC is combining the worlds of insurance and technology to create an Insurtech powerhouse. As a leading online distributor of insurance products for a range of industries and “Main Street USA”, we are looking for the right people to help us in our mission of achieving exponential growth. We strive to be the number one place to go for brokers and agents to source insurance. To accomplish this, we’re building a digitally focused team that deeply understands the intersection between user experience, data, and AI/ML to optimize the way we engage with our customers and partners.

Job Summary

The Senior Channel Specialist, Paid Search is an execution-focused role on ISC's Retail Marketing Team (RMT), sitting within the Channel Acquisition Team reporting to the Channel Manager. This person is the operational engine behind ISC's paid search programs across 5 retail business units. The Senior Channel Specialist owns the hands-on, daily execution of building and managing campaigns, monitoring partner placements, reconciling billing, and maintaining the data hygiene for optimal performance/ reporting. This role is ideal for a detail-oriented performance marketer who thrives in a high-volume, multi-business unit environment with direct revenue impact.

Position Responsibilities

• Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for all active ISC retail brands, including campaign builds, ad copy trafficking, bid adjustments, keyword maintenance, negative keyword management, and quality score monitoring.
• Monitor paid search campaign performance daily; flag anomalies in conversion rates, impression/ click share trends, CPL, and partner attribution to the Channel Manager and escape data integrity issues to the Snr. Manager Marketing Analytics / Operations.
• Coordinate ad copy and landing page testing, reporting on findings and insights to enable performance improvements.
• Own monthly affiliate vendor billing reconciliation across all active partners; maintain accurate budget tracking records and surface material pacing variances to the Channel Manager and Finance.
• Ensure UTM parameter governance, pixel tagging accuracy, and affiliate tracking integrity across all active placements in coordination with the Snr. Manager Marketing Analytics / Operations; actively flag and help resolve attribution discrepancies.
• Support the Channel Manager in preparing weekly performance summaries, monthly channel reports, and competitive intelligence research across paid search and affiliate for the ISC retail brand portfolio.

Minimum Qualifications

• 2-4 years of hands-on performance marketing experience, with direct execution experience in paid search (Google Ads + Bing required).
• Practical experience managing paid search campaigns including keyword builds, ad copy trafficking, match type management, and bid adjustments; familiarity with value-based bidding strategies (target ROAS, target CPA) preferred.
• Strong attention to detail and organizational skills; able to manage high task volume across multiple brands without sacrificing execution accuracy or SLA adherence.
• Proficient in Google Ads UI, SA360 Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools; experience working with Looker or similar BI dashboards preferred.
• Solid understanding of UTM parameters, conversion tracking concepts, and pixel-based attribution; comfortable identifying and escalating tracking discrepancies.
• Collaborative team player who communicates proactively, takes direction well, and brings initiative in surfacing performance issues before they compound.

This role also offers bonus pay. Your ISC Talent Acquisition representative will share more details about the bonus component should you advance in the interview process.

The starting annual pay scale for this position is listed below. Actual starting pay will be based on factors such as skills, qualifications, training, and experience. In addition, the company offers comprehensive benefits including medical, dental and vision insurance, 401(k) plan with match, paid time off, and other benefits.

ISC's salary ranges are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

National Pay Range

$80,000 - $90,000 USD

Benefits of Working at ISC

• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
• Owner Referral Program
• Work from home reimbursement for remote/hybrid roles
• Canary emergency financial assistance program
• Life/AD&D Insurance
• Confidential, Employee Assistance Program
• Health Savings Account, includes company contribution
• Short-term disability
• Voluntary benefits - supplemental accident, critical illness, hospital insurance
• 401(k) Plan with company match contribution
• Addition Wealth Financial Wellness Program

Applicants may contact the ISC HR department via e-mail or phone to request and arrange for an accommodation that will allow the applicant to successfully complete the application process. Applicants needing assistance may request accommodation at any time. Please contact ISC at [e-mail] or 760-599-7242.

ISC believes in creating long-term relationships by being responsive and relevant and by consistently delivering value to our community of customers. Specifically, we focus on attracting, developing, and retaining the best talent for our business, challenging our people, demonstrating a can-do attitude, and fostering a collaborative and mutually supportive environment.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender, gender identity, sexual orientation, marital status, medical condition, genetic information, mental or physical disability, military or veteran status, or any other characteristic protected by local, state, or Federal law.

Must be legally authorized to work in the United States.

ISC participates in the Federal E-Verify program