Senior Paid Search Campaign Lead

Forbes Advisor; Wilmington (DE); On-site; USD 70,000 - 105,000; Full time

Job summary

Forbes Advisor is seeking a Paid Search Campaign Manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' fast growing verticals. Proven hands‑on account management is essential to be successful in this role, with opportunities akin to a start-up within an established company.

The role requires 3+ years' PPC/SEM experience, deep knowledge of Google Ads and Bing Ads (including smart bidding), and strong analytical skills using analytics platforms and

Qualifications

• Proven 3+ years' experience in PPC/SEM, working on Google Ads and Microsoft Ads.
• In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
• Experience managing large-scale PPC accounts.
• Strong analytical skills and proficiency in data analysis tools.
• Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
• Experience using external competitive research tools such as SEMrush, Adthena, or similar.
• Bachelor's Degree is required.

Responsibilities

• Plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
• Own channel performance, achieving targets and explaining variance to leadership and stakeholders.
• Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
• Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
• Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
• Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
• Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
• Generate innovative ideas to challenge and reshape existing best practices.
• Stay up to date with search engine updates and PPC industry trends.
• Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
• Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

Skills

PPC/SEM

Google Ads

Microsoft Ads

Analytics

Excel

Education

Bachelor's Degree

Tools

Google Ads

Bing Ads

Google Analytics

SEMrush

Adthena

Job description

Forbes Advisor is seeking a Paid Search Campaign Manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' fast growing verticals. Proven hands‑on account management is essential to be successful in this role, with opportunities akin to a start-up within an established company.

The role requires 3+ years' PPC/SEM experience, deep knowledge of Google Ads and Bing Ads (including smart bidding), and strong analytical skills using analytics platforms and