Senior Paid Search Analyst

Pillar4 Media; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401k plan

Wellness stipend

Gym membership

Grocery delivery or massages

Cell phone reimbursement

Job summary

Pillar4 Media seeks a Senior Associate, Paid Media to join its fast-growing team in Charlotte. You will own paid media campaigns across search and social channels, drive profitability, and partner with senior leadership to scale performance.

You’ll analyze campaigns, test new channels, optimize bidding strategies, and collaborate with CRO to improve website experiences. A data-driven mindset, strong communication, and comfort with fast-paced growth are essential.

Qualifications

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or any analytically focused degree or role.
• 3–5 years of experience in paid media execution and digital analytics.
• Experience with Google Analytics and Google Ads; Microsoft Ads and Meta Ads Manager recommended.

Responsibilities

• Launch, analyze, and optimize paid media campaigns across platforms including Google Ads and Microsoft Ads; manage testing and bidding strategies for profitability.
• Evaluate, test, and launch new paid media channels in collaboration with senior leadership.
• Measure and report paid media performance and drive data-driven decisions for growth.
• Influence CRO opportunities and work with the CRO team to optimize website experiences.

Skills

Paid media

Digital analytics

Decision making

Creative problem solving

Education

Bachelor's degree or relevant experience

Tools

Google Analytics

Google Ads

Microsoft Ads

Meta Ads Manager

Job description

The Opportunity

Pillar4 Media is seeking a Senior Associate, Paid Media to join its fast-growing team.

You'll work closely with senior leadership and other team members to drive paid media performance (CTR, conversion rate, cost efficiency, and profit) across paid search, paid social, and other channels you believe will add value. The ideal candidate has strong data aptitude, enjoys owning decision-making, wants to be hands-on, and is growth-focused-both for their own personal development and the growth of the company.

Pillar4's mission is to help people live their best days, starting with their best night's sleep. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You'll Be Doing

Reporting to the Director, Operations, the Senior Associate, Paid Media will:

• Drive results by launching, analyzing, and optimizing paid media campaigns across a multitude of platforms. Execute across Google Ads and Microsoft Ads. Manage creative and ad copy testing, conduct profitability analysis at the keyword/audience level, optimize automated bidding strategies, and drive profitable expansion for accounts in an environment that is not budget constrained.
• Evaluate, test, and launch new paid media channels. Help lead our efforts to continuously vet and expand into new paid media channels that allow us to grow audience and reach while driving additional revenue. Work directly with senior leadership on new channel expansion. Monitor results closely and make informed decisions quickly.
• Measure and report on performance. Be responsible for paid media performance metrics and make proactive, data-driven decisions to drive profitable conversion growth.
• Influence and implement CRO opportunities on multiple website properties. Work together with our CRO team to hypothesis, develop, and launch data-driven experiences to optimize our website properties.

What You Bring

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or any analytically focused degree or role
• 3-5 years of experience in paid media execution and digital analytics
• Experience required using Google Analytics and Google Ads. Recommended experience using Microsoft Ads and Meta Ads Manager.
• Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Experience in applying data insights to business decisions
• Creative problem-solving
• Track record of meeting and exceeding performance targets

What We Look For

• Openness to feedback and collaboration: You'll be working closely with folks across different teams, so you'll need to be open to the process and accepting of feedback and critique.
• Strong communication skills: You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4's culture: We live by our values and expect our team to buy in.
• Act with focus
• Get after it
• Grow without limits
• Build the team
• Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

Why You Should Join Us

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of 'forever,' and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of websites that help consumers live their best days, starting with their best night's sleep. We aim to educate consumers about whole body health and wellness and help them make better, faster purchase decisions to improve their health.

We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• The Fit House, launched in 2021
• Garage Gym Reviews, acquired in 2021
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Morning Chalk Up, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors.

At this time, Pillar4 will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-2, E-3, L-1 and O-1, or any EADs or other forms of work authorization that require immigration support from an employer).

All offers are subject to a background check.