Growth Marketing Manager

Eight Sleep; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Employee Pod

Equity participation

Health benefits

Career growth opportunities

Job summary

Eight Sleep is looking for a Growth Marketing Manager to join their team in New York or remotely. This role involves leading marketing campaigns across various platforms like Google, YouTube, and TikTok, targeting direct-to-consumer brands. Candidates should have over 3 years of experience managing significant budgets and show expertise in AI tools for marketing optimization.

You will collaborate with a dynamic team focused on redefining sleep experiences and driving business results through innovative marketing strategies.

Qualifications

• 3+ years of experience in digital advertising campaigns.
• Experience managing budgets above $1M per year.
• Fluency in metrics and emotional storytelling.
• Ability to work independently.

Responsibilities

• Lead performance marketing channels including Search, YouTube, and TikTok.
• Build new growth systems using AI tools.
• Analyze campaign performance and optimize for efficiency.
• Prepare accurate reports with actionable insights.

Skills

Google Ads

YouTube Ads

Meta Ads

TikTok Ads

AI tools

Analytical mindset

Creative intuition

Tools

Excel

Google Sheets

Tableau

SQL

Job description

Join the Sleep Fitness Movement

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience.

We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, 2023, and 2026, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.

Every role at Eight Sleep is a chance to create cutting‑edge technology, collaborate with world‑class talent, and help shape a future where sleep isn’t passive – it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.

High Standards. No Apologies

We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next‑gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier – this isn’t it.

The role

We are seeking a Growth Marketing Manager with experience in managing campaigns on Google Search, YouTube, TikTok, and/or Meta as well as a quantitative background leveraging Statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts.

This is a high‑impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results.

The role can be based out of NYC, SF, or Remote.

How you'll contribute

• Lead performance marketing channels, including but not limited to Search, Shopping, YouTube, and TikTok while collaborating cross‑functionally on Meta, Affiliate, lifecycle, and influencers.
• Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency.
• Analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
• Prepare accurate reports with clearly synthesized insights and actionable next steps.
• Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace.
• Stay up to date on relevant industry trends, new ad products, and best practices.

What you need to succeed

• 3+ years of experience with at least two of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year.
• Analytical mindset with creative intuition. Equally fluent in metrics and emotion.
• Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for Marketing and analytics applications.
• Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner).
• Capable of working independently, proactively creating plans from the ground up.
• Develop and continually expand or refine targeting/copy/assets based on performance.
• Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
• Experience designing or reading geo‑lift, conversion lift, or brand lift studies.
• International awareness, with knowledge of diverse cultures.
• A strong, proactive communicator with a can‑do, positive attitude and a strong desire to get things done.

Why join Eight Sleep?

Innovation in a culture of excellence

Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.

Immediate responsibility and accelerated career growth

From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast‑paced environments, aiming for high standards.

Collaboration with exceptional talent

Work alongside other bright minds like you: at Eight Sleep, exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast‑paced environment.

Equitable compensation and continuous equity investment

We extend equity participation to every full‑time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.

Your own Pod - and other great benefits

Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us you’ll get your own Pod, along with other benefits. Learn more at eightsleep.com/careers

At Eight Sleep, we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.