Senior Paid Media Strategist: Home Services (Remote)

Mappa; United States; Remote; USD 45,000 - 89,000; Full time

Benefits offered by this job

Flexible schedules

Fully remote

Up to 64 days PTO

Professional development budgets

Parental leave

Profit shares

Job summary

Mappa in the United States seeks a senior paid media strategist to own performance marketing for home services businesses (HVAC, plumbers, electricians, pest control, roofers, and similar service-based businesses). You will lead paid media strategy across Google, Meta, YouTube, streaming/CTV, and funnel analytics to generate qualified leads that convert into booked jobs and revenue.

We value judgment and results over tenure, expecting you to audit, diagnose, fix, and scale campaigns while

Qualifications

• Experience in home services lead generation is highly valued.
• Ability to audit accounts and identify real-time improvements.
• Understanding why PPC campaigns fail in service industries.

Responsibilities

• Own paid media strategy and performance across Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.
• Audit accounts and diagnose performance bottlenecks in real time.
• Identify and fix issues across the full acquisition funnel, not just ads.
• Measure success against qualified booked jobs and revenue.
• Test, refine, and scale campaigns based on lead quality and revenue impact.
• Communicate outcomes and next steps to stakeholders.

Skills

PPC Marketing

SEO

HVAC

Job description

Mappa in the United States seeks a senior paid media strategist to own performance marketing for home services businesses (HVAC, plumbers, electricians, pest control, roofers, and similar service-based businesses). You will lead paid media strategy across Google, Meta, YouTube, streaming/CTV, and funnel analytics to generate qualified leads that convert into booked jobs and revenue.

We value judgment and results over tenure, expecting you to audit, diagnose, fix, and scale campaigns while