Remote Paid Media Strategist for Multi-Location HVAC

Blacksmith Agency LLC; Arkansas; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager for HVAC accounts. You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, bids, targeting and testing, and guide the narrative during client calls.

You’ll implement robust conversion tracking with GA4, Tag Manager, and platform pixels, craft 90-day roadmaps, drive growth, retention, and upsell, while communicating clearly with US clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for HVAC accounts.
• Manage budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Ensure accurate conversion tracking via GA4, Tag Manager and platform pixels.

Skills

Paid media management

Campaign optimization

ROAS improvement

Agency experience

Tools

Google Ads

Meta Ads

GA4

Tag Manager

Job description

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager for HVAC accounts. You will own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, manage budgets, bids, targeting and testing, and guide the narrative during client calls.

You’ll implement robust conversion tracking with GA4, Tag Manager, and platform pixels, craft 90-day roadmaps, drive growth, retention, and upsell, while communicating clearly with US clients.