Senior Paid Media Manager

Advantage HQ; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Advantage HQ seeks a hands-on Paid Media Lead to own end-to-end campaigns for a portfolio of DTC and e-commerce clients. You will onboard new clients, build accounts from scratch, and run live campaigns against revenue targets.

Expect accountability for budgets, targets, and reporting; manage multiple accounts with a focus on ROAS/CPA optimization and clear, data-driven decisions.

Qualifications

• 3+ years buying paid media, hands-on, across Meta and Google (TikTok a plus).
• A track record in DTC or e-commerce where you owned ROAS or CPA and can talk through specific accounts.
• Comfortable running client calls solo, including difficult performance conversations.
• Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result.
• Able to run several accounts at once, start to finish, and keep each one on plan.

Responsibilities

• Onboard a new client, set budgets and targets (CPA/ROAS), and establish reporting cadence.
• Audit existing ad accounts, tracking setup, and creative libraries before live campaigns.
• Configure ad accounts, pixels, CAPI, and conversion tracking; build campaigns, ad sets, and audience structure.
• Launch, monitor, and optimise daily against KPIs; manage budget pacing and reallocate spend as needed.
• Run creative, audience, and bidding tests; scale what works and report progress weekly/monthly to clients.
• Flag risks early and communicate with clients with a corrective plan.

Skills

Paid media buying

Meta

Google Ads

DTC/e-commerce

GA4 tracking

Attribution

Client communication

Campaign management

Tools

GA4

Facebook Ads

Google Ads

TikTok Ads

CAPI

Pixel

Job description

The Role

You’ll own paid media end to end for a set of DTC and e-commerce accounts: onboarding a new client, building their accounts from scratch, and running live campaigns against revenue targets. You’re the person the client speaks to about their spend. You explain what’s working, what isn’t, and what you’re doing about it.

This is a hands‑on seat, not an oversight one. You run the accounts yourself.

What You Own

Onboarding a new client

• Lead the kickoff: budgets, targets (CPA/ROAS), audiences, and reporting cadence
• Audit existing ad accounts, tracking setup, and creative libraries before anything goes live
• Agree what good looks like in month one, three, and six

Setting up

• Configure ad accounts, pixels, CAPI, and conversion tracking
• Build the account structure: campaigns, ad sets, audiences, budget splits
• Brief creative and feed requirements to the studio team

Running the account

• Launch, monitor, and optimise daily against KPIs
• Manage budget pacing and move spend where it performs
• Run creative, audience, and bidding tests, then scale what works
• Own the weekly and monthly client reporting and walk clients through it
• Flag risks early. If a target is slipping, the client hears it from you first, with a plan

What You Need

• 3+ years buying paid media, hands‑on, across Meta and Google (TikTok a plus)
• A track record in DTC or e‑commerce where you owned ROAS or CPA and can talk through specific accounts
• Comfortable running client calls solo, including the difficult ones about performance
• Strong on tracking and attribution: GA4, pixel, CAPI, and reading the data behind a result
• Able to run several accounts at once, start to finish, and keep each one on plan

Nice to Have

• Agency background running multiple clients
• Feed management and Google Shopping experience
• A creative testing framework you’ve actually used