Senior Paid Media Manager

Silverback Strategies; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Silverback Strategies is seeking a Senior Paid Media Manager to lead multi-client paid media programs and drive growth across paid search and social campaigns.

You will own client portfolios, mentor junior teammates, and collaborate with Creative and Measurement teams to optimize performance and reporting. This role emphasizes strategic leadership and client-facing excellence.

Qualifications

• Senior Paid Media Manager with experience leading multi-client paid media programs.
• Proven track record of driving growth through paid search and social campaigns.
• Ability to mentor junior teammates and contribute to media best practices.

Responsibilities

• Drive strategy, innovation, and performance of multiple client Paid Media strategies
• Own the success of a portfolio of client accounts (3-5)
• Plan, implement, and audit paid media campaigns across Search and Social platforms
• Lead campaign testing and deployment of new channels/tools
• Collaborate with Creative and Measurement teams for strategy and analytics
• Lead client calls and build strong client relationships
• Identify upsell/cross-sell opportunities and contribute to sales pitches
• Delegate tasks to junior teammates and ensure high-quality deliverables
• Possibly manage 1-2 Paid Media teammates as needed
• Contribute to overall Media department success

Skills

Paid media strategy

Campaign management

Client relationships

Cross-functional collaboration

Mentoring

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Tools

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Job description

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Today, we’re ready to add another Senior Paid Media Manager to our team. Our new Senior Paid Media Manager will serve as a premier subject matter expert in all things related to Paid Media. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts.

You’ll work on a team of other Paid Media Specialists and Managers, but as the Sr. Manager, will be expected to go “above and beyond” to exemplify excellence in your work & contribute to internal initiatives like developing media best practices, disseminating industry updates, and enhancing Silverback’s overall media product. You’ll serve as a role model and mentor to your peers, and in some cases, will even directly manage 1-2 junior teammates.

The Senior Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through Paid initiatives and complementary strategies with other services. You'll collaborate internally with teammates in Creative, Measurement, SEO, and Client Services functions. You’ll be the true face of Paid Media for your assigned clients, and will spearhead the kickoff, development, tactical execution, and ongoing testing, optimization, and overall success of your clients’ media strategies & performance.

Here’s what we expect from our Senior Paid Media Manager.

What You’ll Do

• Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies
• Fully “own” the success of a portfolio of a few (3-5) client accounts
• Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals
• Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
• Pioneer testing and deployment of “outside the box” media channels & tools
• Collaborate closely with internal teammates in our Creative and Measurement teams to drive successful creative strategy/performance & analytics measurement, tag management, etc
• Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients
• Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
• Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
• Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
• Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building
• Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
• Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices
• Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc
• Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time
• In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)
• Contribute to the overall success of the Media department through