Senior Paid Media Associate

SeatGeek; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401k match

Parental leave

Subscriptions to wellness services

Team events and virtual hangs

Ticket-purchase stipend

WFH stipend

Job summary

SeatGeek is seeking a Senior Associate to scale paid media across TV, CTV, Audio, Display and other digital channels. The role partners with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate performance, and optimize investments for incremental growth.

You will help develop SeatGeek's strategy across video, audio, display, YouTube, and emerging channels, testing new formats and inventory to uncover scalable opportunities.

Qualifications

• 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field.
• Strong written and verbal communication skills with the ability to partner with multiple stakeholders.
• Experience evaluating channels, partners, networks, and inventory to optimize media investments.

Responsibilities

• Strategize, execute, and measure paid media programs across TV, CTV, audio, display, and digital channels.
• Partner with internal teams, agencies, and media partners to translate business priorities into media plans.
• Develop and test a roadmap to answer questions about channel effectiveness, audiences, creative, and frequency.
• Manage campaigns in buying platforms, including setup, targeting, pacing, and reporting.
• Maintain budgets, support invoicing and reconciliation, and deliver monthly/ad-hoc reporting.

Skills

Media planning

Data analysis

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree

Job description

• SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels
• This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth
• You'll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what's working, and identify opportunities to optimize and scale our investments
• Help develop SeatGeek's strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels
• Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix
• Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities
• Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting
• Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full
• Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback
• Monitor campaign delivery and performance and identify opportunities for in-flight optimization
• Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting
• Maintain budget trackers and support media invoicing and reconciliation
• Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more
• Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches
• Apply learnings across campaigns to continuously improve SeatGeek's media strategy and investment decisions
• Maintain monthly and ad hoc reporting
• Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels
• Build strong relationships with agency, platform, publisher, and measurement partners

Benefits

• Benefits: We provide access to high-quality health insurance coverage, ample paid time off, and a matching 401k program.
• Parental leave: Congrats on welcoming a bundle of joy into your life! We offer 16 weeks of leave in a 12-month period.
• Subscriptions: Health and wellness are incredibly important so we cover employee subscriptions to services like One Medical, Ginger.io and Headspace.
• Team events: Regular virtual team hangs & happy hours are essential, especially while we're all working remotely. We also put our typical day-to-day work aside for company-wide hackathons 3-4 times per year.
• Ticket perk: SeatGeek employees receive a monthly ticket-purchase stipend for live events!
• Flexible work environment: Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely. A WFH stipend to support your home office setup.

A proactive and curious approach; you're excited to dig into how media works, challenge assumptions, and identify opportunities to improve performanceStrong written and verbal communication skills and comfortable working with a range of stakeholdersAbility to manage multiple campaigns, partners, timelines, and priorities simultaneouslyStrong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocationA performance-oriented mindset and ability to use data to make recommendations about where and how to investHands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formatsStrong analytical skills and an interest in sophisticated measurement approaches, particularly incrementalityExperience working with media agencies and/or directly with publishersBachelors degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field