Senior Paid Acquisition Strategist

Hurrdat, LLC.; Fort Wayne (IN); Hybrid; USD 55,000 - 60,000; Full time

Job summary

An innovative media and marketing agency is searching for a Senior Paid Acquisition Strategist to spearhead the development and execution of impactful paid media strategies. This role is pivotal in driving brand growth through effective campaign management across digital and traditional channels. The ideal candidate will have a strong background in media buying, exceptional analytical skills, and a collaborative spirit to work with diverse teams. Join a dynamic organization that values creativity and strategic thinking, and help shape the future of marketing with your expertise.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Parental Leave

Employee Discounts

401(k) Retirement Plan

Responsible Time Off Policy

Flexible Schedule

Qualifications

• 2-4 years of experience in media buying and performance marketing.
• Expertise in digital advertising platforms and metrics.

Responsibilities

• Develop and optimize multi-channel paid media campaigns.
• Monitor campaign performance and provide strategic recommendations.

Skills

Media Buying

Performance Marketing

Data Analysis

Campaign Management

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Advertising

Bachelor's degree in Communications

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

Programmatic Systems

Job description

Job Details

Job Location: OMAHA, NE

Position Type: Full Time

Salary Range: $55000.00 - $60000.00 Salary/year

Description

Job Title: Senior Paid Acquisition Strategist

FLSA Status: Exempt

Hours: Full-Time. Monday–Thursday is 8am-5pm with the option to work from home on Tuesday. Friday is a work from home, half-day from 8am-12pm.

Salary Range: $55,000.00-$60,000.00 per year

About Hurrdat:

Hurrdat is one of a kind. A media, marketing, and entertainment agency.

We were founded in Lincoln, Nebraska as a small team of two in 2010, offering social media services to brands and athletes. After a decade of growth later we have grown to be a uniquely well-rounded marketing and advertising agency with in-house media, sports, entertainment, and film divisions.

Mergers and acquisitions over the years (with B2 Interactive, Disconnected Media, Digital Hero Films, Victory Fighting Championship, Hail Varsity, and Parkville Media) have grown our team to over 150 people.

We serve over 200 clients who collectively operate in 8 countries, including 43 states in the United States. Our clients range from local businesses just starting to build their brand and online presence to enterprise organizations.

About the role:

We are seeking a Senior Paid Acquisition Strategist to lead the development, execution, and optimization of paid media strategies across digital and traditional channels. This role is critical in driving brand growth and measurable results through effective campaign management and strategic media investment. Experience with out-of-home (OOH) advertising and network media buys is strongly preferred. This position reports directly to Paid Acquisition Manager.

Duties and Responsibilities (include but not limited to):

• Develop, manage, and optimize multi-channel paid media campaigns across search, social, programmatic display, video, OOH, and network platforms.

• Oversee media planning and buying to ensure alignment with strategic goals, budget parameters, and performance targets.

• Collaborate with creative, content, and marketing teams to ensure campaign assets align with media strategy and target audience needs.

• Monitor and analyze campaign performance, providing detailed reporting, insights, and strategic recommendations for optimization.

• Manage media budgets effectively, ensuring maximum ROI while maintaining fiscal discipline across all initiatives.

• Ensure accurate implementation of conversion tracking, attribution models, and key performance indicators (KPIs) across all platforms.

• Stay current with emerging advertising trends, platform updates, and industry innovations to inform and enhance media strategies.

• Support broader marketing and business initiatives by integrating paid media insights with organic search and website performance analysis.

Qualifications, Knowledge, Skills, and Abilities:

• Bachelor's degree in marketing, Advertising, Communications, or a related field.

• 2–4 years of progressive experience in media buying and performance marketing, with a proven track record across both digital and traditional channels.

• Expertise in major digital advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn, and programmatic systems.

• Strong analytical capabilities with a deep understanding of media metrics, data interpretation, and reporting best practices.

• Exceptional organizational skills and the ability to manage multiple campaigns simultaneously under tight deadlines.

• Excellent communication and collaboration skills, with experience working cross-functionally across creative and marketing teams.

• Google Ads and Meta Blueprint certifications are advantageous.

• Prior experience with OOH advertising and network media buying is highly desirable.

Candidates will be required to pass a pre-employment background check.

Working Conditions and Physical Effort:

• Work is normally performed in a typical office environment.

• Will lift, push, pull, and/or move up to 15 pounds and occasionally up to 25 pounds using safe and proper lifting methods.

Benefits:

• Health Insurance.

• Dental Insurance.

• Vision Insurance.

• Life Insurance.

• Parental Leave.

• Employee Discount’s.

• 401(k) Retirement Plan.

• Responsible Time Off Policy.

• Flexible Schedule (hybrid schedule/half day on Friday’s).

Disclaimer:

The information presented indicates the general nature and level of work expected of employees. It is not designed to contain, nor is it to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this position.

Hurrdat is an Equal Employment Opportunity Employer as defined by the EEOC.

Qualifications