Senior Outreach Specialist

Element Care; Lynn (MA); On-site; USD 63,000 - 77,000; Full time

Job summary

Element Care in Lynn, MA is seeking a Senior Outreach Specialist to drive referrals and enrollment to the PACE program. You will develop strategic outreach plans, cultivate relationships with healthcare providers, housing groups, and community organizations, and represent Element Care at events.

You will coordinate with Enrollment and I&R teams, document activities in Salesforce, and attend events in the evenings and weekends as needed.

Qualifications

• Bachelor’s degree preferred; relevant work experience may count in lieu of degree.
• 3–5 years of outreach, sales, or business development in healthcare or elder services.
• Proven success generating qualified leads or referrals in target-driven roles.
• Ability to adapt communication style to diverse audiences.
• Strong interpersonal skills and teamwork within a collaborative environment.

Responsibilities

• Develops and implements personal annual business plan to achieve outreach, event, inquiry, referral, and enrollment goals.
• Builds and nurtures relationships with healthcare providers, housing organizations, adult day health centers and community groups.
• Organizes and promotes Element Care events including galas, open houses, partnership events and other events.
• Maintains relationships with key community stakeholders including local businesses and government agencies.
• Represents Element Care at outreach events and tailors presentations to target audiences.
• Documents outreach and referral activity in Salesforce CRM and coordinates handoffs to enrollment.

Skills

Relationship building

Strategic prospecting

Event planning

Communication skills

Multicultural awareness

Sales experience

Education

Bachelor’s degree preferred

Tools

Salesforce CRM

Microsoft Office

Job description

Salary Range: $63,100.00 To $77,000.00 Annually

GENERAL SUMMARY:

The Senior Outreach Specialist is a strategic and results-driven representative responsible for increasing referrals and enrollment to Element Care’s PACE program. This role focuses on building, nurturing, and expanding relationships with high-value referral sources including healthcare providers, housing organizations, adult day health centers and community-based organizations. The primary goal is to generate qualified referrals of older adults who may benefit from Element Care’s services.

• Develops and implements personal annual business plan that includes strategies and activities necessary to achieve outreach, event, inquiry, referral, and enrollment goals from targeted accounts/territories.
• Fosters trusting relationships with various spiritual and community leaders in multi-cultural populations that results in strong linkages and results in referrals of eligible individuals.
• Helps organize and promote Element Care events including galas, open houses, partnership events and other events.
• Establishes and maintains relationships with key community stakeholders, including local businesses, government agencies, non-profit organizations, and individuals.
• Participates in and lead outreach events such as senior fairs, community meetings, cultural events, and in-service presentations—tailored to target populations.
• Expertly presents Element Care’s value proposition and services to varied audiences including potential participants, caregivers, community leaders, and professionals.
• Collaborates closely with the Enrollment and Information & Referral teams to ensure a smooth handoff and conversion of inquiries into enrollments.
• Maintains accurate and timely documentation of all outreach and referral activity in Salesforce CRM.
• Attends events during evenings and weekends as needed.
• Performs other duties as assigned.

Job Specification:

• Bachelor’s degree preferred; relevant work experience may be considered in lieu of degree.
• 3–5 years of outreach, sales, or business development experience in healthcare or elder services.
• Proven success in generating qualified leads or referrals in a target-driven role.
• Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction.
• Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork.
• Strong business acumen, strategic prospecting, active listening, relationship building, networking, time management and organizational skills.
• Ability to adapt communication style, whether the customer is detail-oriented or prefers a concise approach, to ensure understanding and satisfaction.
• Excellent interpersonal and communication skills and supportive of colleagues, fostering an environment of trust and effective teamwork.
• Working knowledge of Medicare, Medicaid, PACE, and elder care services.
• Familiarity with underserved and multicultural populations a strong plus.
• High level of proficiency with Microsoft Office and CRM systems (Salesforce preferred).
• Must have reliable transportation with ability to transport marketing materials.
• Ability to lift up to 25 lbs for event materials and outreach supplies.