Senior Online Subscription Marketing Manager

Weiss Ratings; Florida; Remote; USD 120,000 - 170,000; Full time

Job summary

Weiss Ratings seeks a results-oriented Product Manager to lead the Weiss Ratings Plus platform. You will define the product strategy, prioritize features, and work with engineers, designers, data scientists, and marketing to grow subscriptions.

The role focuses on acquisition, engagement, and retention, translating insights into actionable product requirements and delivering value to subscribers.

Qualifications

• 5+ years of product management in web subscription or direct-to-consumer digital products.
• Background in financial products, investment ratings, or financial services is a plus.
• Experience acquiring customers via multiple traffic sources.
• Proven track record delivering digital products through full lifecycle.
• Familiarity with subscription funnels (paywalls, checkout) and metrics.
• Proficiency with PM tools, data analytics platforms, and experimentation.
• Strong analytical and strategic thinking with attention to detail.
• Excellent leadership and cross-functional collaboration.

Responsibilities

• Own and define the product roadmap for Weiss Ratings Plus across web and app platforms.
• Drive subscription lifecycle metrics: onboarding, retention, churn reduction, conversions.
• Lead growth and acquisition efforts to grow memberships.
• Develop and optimize promotional funnels and landing pages with colleagues.

Skills

Product management

Digital products

Leadership

Analytics

Education

Bachelor's degree

CSPO

PMP

Tools

Jira

Confluence

Job description

Location:

Remote

About Weiss Ratings:

Our mission is to empower consumers, professionals, and institutions with high-quality, unbiased advisory information to help them invest smarter and safer. We are recognized by the U.S. Government Accountability Office (GAO) and The Wall Street Journal for the accuracy and performance of our ratings.

About Weiss Ratings Plus:

Weiss Ratings Plus is our premier, data-powered web subscription service designed for investors who demand real-time, objective financial intelligence. Which provides subscribers with access to:

• America's #1 Stock Rating System, supercharged with premium features.
• Powerful, proprietary data filters and advanced stock screening tools.
• Real-time Buy & Sell alerts based on data-driven algorithms and expert analysis.
• A vast database including ratings on over 50,000 stocks, ETFs, and mutual funds.

The Opportunity:

We are seeking a results-oriented and user-focused Product Manager to lead the strategy, development, and growth of our flagship digital subscription platform, Weiss Ratings Plus. This pivotal role will be responsible for defining and executing the product roadmap, with a focus on subscriber acquisition, engagement, and retention. The ideal candidate will drive memberships on our flagship membership of Weiss Ratings Plus.

Key Responsibilities:

• Own, Manage and Create New Product Features: Define and own the product roadmap for the Weiss Ratings Plus web and app platform, launching new features and tools for subscribers.
• Subscription Lifecycle Management: Drive initiatives focused on key subscription metrics, including conversion rates (paywalls, checkout), user onboarding, retention, and churn reduction.
• Growth & Acquisition: Drive acquisition and subscription of new members to the platform through multiple traffic strategies.
• Develop Promotional Funnels: Work with copywriters, and developers to create and launch promotional landing pages, sales pages and sales carts.
• Cross-Functional Leadership: Collaborate with cross-functional Agile teams including engineers, designers, data scientists, and marketing to deliver high-quality products on time.
• Feature Definition & Execution: Translate market needs and user insights into clear product requirements and user stories, overseeing the product development process from concept to launch.
• Data-Driven Decision Making: Use quantitative and qualitative data to inform decisions, set strategic goals, prioritize features, and continuously iterate the product strategy.
• Stakeholder Communication: Effectively communicate product vision, strategy, and performance metrics to all internal stakeholders, including senior management.

Qualifications:

• 5+ years of product management experience, with a direct focus on web subscription or direct-to-consumer digital products.
• Solid background in financial products, investment ratings, market analysis, or related financial services industry experience is highly preferred.
• Past ability to acquire new customers and subscriptions thru multiple traffic sources and methods.
• Demonstrated success in driving business outcomes and managing complex digital products through the full product lifecycle.
• Experience with subscription funnel components (paywalls, checkouts, etc.) and familiarity with digital subscription metrics.
• Proficiency in product management tools (e.g., Jira, Confluence), data analytics platforms, and experimentation methodologies.
• Strong analytical, problem-solving, and strategic thinking skills, with meticulous attention to detail.
• Exceptional leadership and communication skills, with proven ability to drive alignment across diverse teams.
• Bachelor's degree in Business, Finance, Technology, or a related field; relevant certifications (CSPO, PMP) are a plus.
• Experience with direct response copy and marketing a plus.

Why Join Weiss Ratings?

• Be part of a company with a proven track record of accuracy, independence, and objectivity.
• Work in a fast-paced, entrepreneurial environment with exceptional co-workers.
• Make a tangible impact by helping investors navigate the markets with confidence.
• Competitive salary and benefits package.

EEO Statement:

Weiss Ratings prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristics protected by applicable law.