Senior North America Marketing Director — Hybrid, High Impact

Columbia Sportswear Company; Longview (WA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

401k plan with company match

Medical insurance

Dental insurance

Vision insurance

Life Insurance

Disability coverage

Flexible spending accounts

Health savings account

Employee discounts

Generous time off

Job summary

Columbia Sportswear Company is seeking a Senior Director, North America Marketing to lead integrated marketing for the United States and Canada. This leadership role reports to the SVP & Global Head of Marketing and drives brand activation across PR, digital, retail, and partnerships.

You’ll build regional plans, align investments with growth priorities, and manage a multi-year marketing strategy with measurable impact while working in a hybrid, onsite-dominant environment near Portland, Oregon.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or related field.
• 15+ years marketing leadership experience.
• 10+ years people leadership, incl. managers and senior leaders.
• Experience leading integrated marketing across multiple channels and consumer touchpoints.
• Ability to influence executive stakeholders and drive outcomes in a complex matrixed org.

Responsibilities

• Develop and execute North America marketing strategy across US and Canada.
• Provide leadership for NA marketing through senior leaders and cross-functional teams.
• Lead long-term marketing plans across brand communications, digital, PR, retail & wholesale marketing, partnerships, events, and consumer experiences.
• Partner with Brand, Merchandising, Sales, DTC, and Finance to align investments with growth opportunities.
• Define regional marketing priorities and allocate resources to balance brand-building and commercial aims.
• Evaluate market trends and performance to guide enterprise decisions.
• Lead annual and multi-year planning and budgeting for North America with measurable impact.
• Represent the North America region with executive stakeholders in global planning.
• Establish governance to measure marketing effectiveness and ROI.

Skills

Marketing leadership

Integrated marketing

Stakeholder influence

Budget management

Education

Bachelor's/Master's in Marketing

Job description

Columbia Sportswear Company is seeking a Senior Director, North America Marketing to lead integrated marketing for the United States and Canada. This leadership role reports to the SVP & Global Head of Marketing and drives brand activation across PR, digital, retail, and partnerships.

You’ll build regional plans, align investments with growth priorities, and manage a multi-year marketing strategy with measurable impact while working in a hybrid, onsite-dominant environment near Portland, Oregon.