Senior Multimedia Producer & Social Media Lead

CP11 University of New Hampshire

Durham (NH)

On-site

USD 58,000 - 103,000

Full time

10 days ago

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Job summary

University of New Hampshire in Durham seeks a Senior Multimedia Manager to lead story development across social, web, video, design, and print for the Paul College and university audiences. You will program and manage the Paul College social channels and collaborate with the college director, UNH central marketing, and undergraduate admissions teams to execute a data-driven content plan.

You will mentor student workers, guide Canva/Photoshop use, and stay ahead of new media trends, while

Qualifications

Bachelor’s degree in journalism, advertising, marketing, communications or new media.
Five years of directly related experience (writing, photography, video, social media, web or other content categories).
Sound writing skills with attention to audience, tone and nuance.
Strong visual skills that include ability to shoot, edit, and produce quality videos and photographs for social media channels, website and digital and print marketing efforts.
Demonstrated experience with managing a brand's social media accounts.
Ability to create and update Drupal websites.
Effective interpersonal skills.
Technology skills as required by department.
Experience with email communications and marketing tools such as Constant Contact and Salesforce Marketing Cloud; design tools such as InDesign, Photoshop, and Canva; Adobe Premiere; Microsoft Office 365.
Knowledge of higher education and new/emerging trends in communication.

Responsibilities

Creates original content for Paul College communications streams.
The Senior Producer creates superb communications that reflect the college and UNH brands.
Original content may include video, photography, design, and text.
Distribute content via multiple vehicles including social media channels, the website, email, and print.
Must have good project management skills to conceptualise production of digital and print communications products.
Requires high-level interpersonal skills in working with internal clients to understand their programs, ideal messaging, and how to convey these in impactful communications.
Must be technology savvy and have some basic knowledge of website editing and building using Drupal or similar tools.
Programs and manages the college social media channels, to include Instagram, Facebook, and LinkedIn.
In consultation with director and dean of the college, sets actionable goals to achieve engagement (to include click throughs, shares, comments, participation in contests and events, fundraising activities, etc.).
Analyzes and creates reports to share with college leadership to inform how social media is helping the organization communicate with and engage its key constituents, to include prospective students and families, alumni, faculty and staff, business leaders, and other business college deans and directors.
Manages a student social media team and leads them in the creation and development of content.
Mentors others in the college and department on how to create social media content and coordinates sub-brands of the college.
Requires high level of independent intellectual curiosity to keep abreast of new/emerging trends in communication.
Interest and skill in teaching fellow staff and faculty members how to use software such as Photoshop and Canva to improve their photos and design.
When possible, attends professional trainings and conferences to keep knowledge and skills current.
Actively participates in UNH social media meetings and in online higher education groups focused on new/emerging media.