Communication Info Spec III

CP11 University of New Hampshire; Durham (NH); On-site; USD 58,000 - 103,000; Full time

Job summary

University of New Hampshire in Durham seeks a Senior Multimedia Manager to lead story development across social, web, video, design, and print for the Paul College and university audiences. You will program and manage the Paul College social channels and collaborate with the college director, UNH central marketing, and undergraduate admissions teams to execute a data-driven content plan.

You will mentor student workers, guide Canva/Photoshop use, and stay ahead of new media trends, while

Qualifications

• Bachelor’s degree in journalism, advertising, marketing, communications or new media.
• Five years of directly related experience (writing, photography, video, social media, web or other content categories).
• Sound writing skills with attention to audience, tone and nuance.
• Strong visual skills that include ability to shoot, edit, and produce quality videos and photographs for social media channels, website and digital and print marketing efforts.
• Demonstrated experience with managing a brand's social media accounts.
• Ability to create and update Drupal websites.
• Effective interpersonal skills.
• Technology skills as required by department.
• Experience with email communications and marketing tools such as Constant Contact and Salesforce Marketing Cloud; design tools such as InDesign, Photoshop, and Canva; Adobe Premiere; Microsoft Office 365.
• Knowledge of higher education and new/emerging trends in communication.

Responsibilities

• Creates original content for Paul College communications streams.
• The Senior Producer creates superb communications that reflect the college and UNH brands.
• Original content may include video, photography, design, and text.
• Distribute content via multiple vehicles including social media channels, the website, email, and print.
• Must have good project management skills to conceptualise production of digital and print communications products.
• Requires high-level interpersonal skills in working with internal clients to understand their programs, ideal messaging, and how to convey these in impactful communications.
• Must be technology savvy and have some basic knowledge of website editing and building using Drupal or similar tools.
• Programs and manages the college social media channels, to include Instagram, Facebook, and LinkedIn.
• In consultation with director and dean of the college, sets actionable goals to achieve engagement (to include click throughs, shares, comments, participation in contests and events, fundraising activities, etc.).
• Analyzes and creates reports to share with college leadership to inform how social media is helping the organization communicate with and engage its key constituents, to include prospective students and families, alumni, faculty and staff, business leaders, and other business college deans and directors.
• Manages a student social media team and leads them in the creation and development of content.
• Mentors others in the college and department on how to create social media content and coordinates sub-brands of the college.
• Requires high level of independent intellectual curiosity to keep abreast of new/emerging trends in communication.
• Interest and skill in teaching fellow staff and faculty members how to use software such as Photoshop and Canva to improve their photos and design.
• When possible, attends professional trainings and conferences to keep knowledge and skills current.
• Actively participates in UNH social media meetings and in online higher education groups focused on new/emerging media.

Skills

Content creation

Social media

Video production

Copywriting

Project management

Team leadership

Analytics

Education

Bachelor's degree in journalism/communications/new media

Tools

Drupal

InDesign

Photoshop

Canva

Adobe Premiere

Salesforce Marketing Cloud

Constant Contact

Microsoft Office 365

Job description

The senior multimedia manager, in close collaboration with the college integrated marketing director, creates and oversees the execution of multimedia stories for the college’s primary audiences, including but not limited to prospective students and their families, alumni and donors, key college stakeholders, and enrolled students, faculty and staff. Content will include social media content, web copy, videos, design, and written content for marketing materials. The senior producer must be skilled in imagining and creating content across all channels and platforms and will have primary responsibility for programming and managing the Paul College Social Media Channels. This senior-level creative professional will work in collaboration with the college’s marketing director and the UNH central marketing team to develop and execute a content marketing plan that guides story development for all communications and marketing channels, to include social channels, the college digital and print publications, and the website. Concept big ideas and provide creative content for multiple concurrent short- and long-term projects directed at a range of key stakeholders within and beyond the university. As part of the college’s undergraduate admissions recruitment team, help strategize and execute communications and marketing pieces that encourage prospective students to apply to UNH Paul college and enroll. Manage a team of student workers who will provide story content for the social media channels and marketing and communications support to the Paul MarCom and undergraduate admissions teams.

Responsibilities

• Creates original content for Paul College communications streams.
• The Senior Producer creates superb communications that reflect the college and UNH brands.
• Original content may include (but is not limited to) video, photography, design, and text.
• Distribute content via multiple vehicles including social media channels, the website, email, and print.
• Must have good project management skills to conceptualise production of digital and print communications products.
• Requires high-level interpersonal skills in working with internal clients to understand their programs, ideal messaging, and how to convey these in impactful communications.
• Must be technology savvy and have some basic knowledge of website editing and building using Drupal or similar tools.
• Programs and manages the college social media channels, to include Instagram, Facebook, and LinkedIn.
• In consultation with director and dean of the college, sets actionable goals to achieve engagement (to include click throughs, shares, comments, participation in contests and events, fundraising activities, etc.).
• Analyzes and creates reports to share with college leadership to inform how social media is helping the organization communicate with and engage its key constituents, to include prospective students and families, alumni, faculty and staff, business leaders, and other business college deans and directors.
• Manages a student social media team and leads them in the creation and development of content.
• Mentors others in the college and department on how to create social media content and coordinates sub-brands of the college.
• Requires high level of independent intellectual curiosity to keep abreast of new/emerging trends in communication.
• Interest and skill in teaching fellow staff and faculty members how to use software such as Photoshop and Canva to improve their photos and design.
• When possible, attends professional trainings and conferences to keep knowledge and skills current.
• Actively participates in UNH social media meetings and in online higher education groups focused on new/emerging media.

Requirements

• Minimum Education & Experience: Bachelor’s degree preferably in journalism, advertising, marketing, communications or new media.
• Five years of directly related experience (writing, photography, video, social media, web or other content categories).
• Sound writing skills with attention to audience, tone and nuance.
• Strong visual skills that include ability to shoot, edit, and produce quality videos and photographs for social media channels, website and digital and print marketing efforts.
• Demonstrated experience with managing a brand's social media accounts.
• Ability to create and update Drupal websites.
• Effective interpersonal skills.
• Technology skills as required by department.
• Experience with email communications and marketing tools such as Constant Contact and Salesforce Marketing Cloud; design tools such as InDesign, Photoshop, and Canva; Adobe Premiere; Microsoft Office 365.
• Knowledge of higher education and new/emerging trends in communication.

Compensation

• Pay Range: $57,590.00 - $102,850.00

More information on benefits can be found here: USNH Employee Benefits | Human Resources

Location: Durham

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188‑acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full‑time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.