Senior Multimedia Producer

Witf; Harrisburg (Dauphin County); On-site; USD 65,000 - 90,000; Full time

Job summary

WITF in Harrisburg, PA, is seeking a Senior Editor who can ideate and shepherd local content from concept to broadcast, collaborating with the news team and audience editor to deliver polished, community-centered programming across platforms.

The ideal candidate blends curiosity about local and national trends with strong audio/video production skills, digital storytelling, and a commitment to diverse audiences and audience engagement.

Qualifications

• Bachelor's degree in film, media, communications or related field and five years of professional video production/creative direction experience.
• Experience publishing to modern digital platforms and understanding of the digital content marketplace.
• Ability to work across departments and lead cross-functional projects.
• Strong understanding of audience behavior and audience research concepts.

Responsibilities

• Lead visual production activities for internal and external clients.
• Manage Independent Productions relationships and curate external content for WITF channels.
• Ensure produced content meets brand policies and stays competitive.
• Lead special content initiatives with peer public media organizations in the commonwealth.
• Stay current with audience trends across streaming and on-demand landscapes.
• Provide production guidance for cross-systems teams (Marketing, Sales, Development).
• Lead the video production of development spots and collaborate with marketing video teams.
• Collaborate in audience research to inform product positioning and community relations.
• Digitize archived materials for membership access and key stakeholders.
• Provide training and mentoring to Education colleagues and students.

Skills

Ideation

Cross-functional communication

Video production

Audio production

Audience engagement

Social media understanding

Content strategy

Project management

Education

Bachelor's Degree in Film, Media, Communications, or related field

Job description

The Senior Editor is responsible for ideating to help generate local content, cross-departmental communication/production, vetting of independent production, and producing content from concept to broadcast. The ideal candidate is curious about the intersection of local and national news and culture, and a skilled audio and video produce. This position reports to the Program Director and works closely with producers, news team, and audience editor, and others to deliver polished, community centered programming across platforms.

This person must innately understand the digital landscape, including trends, opportunities, audience behavior, community management, and intersections with social media. They will ensure that our content reaches and serves diverse audiences, builds healthy engagement, and maximizes sustainability.

Essential Duties and Responsibilities:

• Overall lead visual production activities for internal and external clients.
• Act as the point person for Independent Productions. Build and nurture relationships with independent producers, organizations, and distributors. Research, review, acquire and schedule externally produced content for WITF channels.
• Ensure that all produced content meets organizational policies and brand values while staying competitive.
• Lead special content initiative projects in collaboration with peer public media organizations in the commonwealth
• Stay current with audience trends across the streaming and on-demand landscapes.
• Champion an innovative and highly collaborative diverse culture that promotes idea generation, open communication, respect for others, and trust.
• Provide production support and guidance for cross-systems teams: Marketing, Sales, Development:
• Provide vision and execution for new sales/corporate support material
• Lead the video production of development spots, segments, etc.
• Offer support to marketing team video production
• Collaborate in audience research with Audience Editor (interviews, surveys, testing, and observation) to inform the creation and positioning of products and build healthy community relationships.
• Lead the digitalization of archived materials for access to membership and other key-stakeholders.
• Provide training and mentoring to Education colleagues and students.
• Other duties as assigned

Requirements

To perform the job successfully, an individual should demonstrate the following competencies:

• Job Knowledge: Understands facets of job, aware of duties and responsibilities, keeps job knowledge current
• Dependability: Meets deadlines, works independently, accountable, maintains focus, punctual, good attendance record
• Cooperation/Teamwork: Accountable to team, works to meet established deliverables, appreciates view of team members, respectful
• Ethics/Diversity Commitment: Honest, accountable, maintains confidentiality; Shows respect and sensitivity for cultural differences. Promotes a harassment-free environment while encouraging a diverse and welcoming workplace.
• Planning/Organization: Prioritizes and plans work activities. Uses time efficiently. Plans for additional resources. Sets goals and objectives. Organizes or schedules other people and their tasks. Develops realistic action plans.
• Leadership: Provides strong leadership, sets a good example, skilled decision maker, motivator, encourager

Education and/or Experience: Requires a Bachelor's Degree in Film, Media, Communications, or a related field and a minimum of five years of professional experience with video production and creative direction or an equivalent amount of experience in lieu of education. Understanding of digital content marketplace and competitive landscape including experience publishing to modern digital platforms is required.