Senior Meta Performance Lead - Copy & VSL Strategist Remote

Clients Blackbox, Inc.; Midland (TX); Remote; USD 110,000 - 135,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and reporting. You will manage a portfolio of accounts, lead client conversations, and drive results with data-driven optimization.

You’ll develop testing strategies, write direct-response copy and VSL scripts, and collaborate with editors to elevate campaigns. This role requires strong communication and accountability in a remote, fast-growing agency environment.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising.
• Ability to manage multiple client accounts and lead strategy calls.
• Proven track record delivering campaigns toward defined performance targets.
• Strong direct-response copywriting for ads and scripts.
• Experience testing creative concepts and messaging.

Responsibilities

• Lead client strategy and communications for a portfolio of accounts.
• Build and optimize Meta campaigns for lead generation and bookings.
• Develop testing strategies across audiences, offers, and messaging.
• Write direct-response ad copy and VSL scripts for financial services.
• Ensure tracking, pixels, and lead-routing integrate with client systems.

Skills

Paid media

Meta advertising

Direct-response copywriting

Client management

Data analysis

Tools

Pixels

Zapier

Calendly

AI tools

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and reporting. You will manage a portfolio of accounts, lead client conversations, and drive results with data-driven optimization.

You’ll develop testing strategies, write direct-response copy and VSL scripts, and collaborate with editors to elevate campaigns. This role requires strong communication and accountability in a remote, fast-growing agency environment.