Senior Meta Ads Lead — Remote, Performance Marketing

Clients Blackbox, Inc.; Richardson (TX); Hybrid; USD 69,000 - 115,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, copy, testing, and client communication.

You will manage a portfolio of accounts end-to-end, lead client calls, and translate data into actionable recommendations. The role involves writing direct-response copy and video scripts, developing testing strategies, and driving funnel improvements.

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading strategy conversations.
• Proven ability to meet performance targets while supporting client retention.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing/testing creative concepts, hooks, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts; lead client strategy calls and provide clear recommendations.
• Build, launch, and optimize Meta campaigns focused on lead gen and bookings.
• Manage budgets, audiences, bid strategies, and creative testing across accounts.
• Write direct-response ad copy and VSL scripts for financial services audiences.
• Set up tracking, pixels, Calendly, and Zapier workflows; diagnose funnel issues.
• Monitor performance and identify opportunities to improve cost per appointment.

Skills

Paid media

Meta advertising

Direct-response copywriting

Client management

Analytical skills

Tools

Facebook Pixel

Zapier

Calendly

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, copy, testing, and client communication.

You will manage a portfolio of accounts end-to-end, lead client calls, and translate data into actionable recommendations. The role involves writing direct-response copy and video scripts, developing testing strategies, and driving funnel improvements.