Senior Media Strategy Lead — PPC, SEO & CRO (Remote)

Blacksmith Agency LLC; United States; Híbrido; USD 100 000 - 170 000; Tempo integral

Resumo da oferta

Blacksmith Agency is expanding its marketing division to lead PPC, SEO, and multi-channel strategies for a diverse client portfolio. The Media Strategist role blends strategic thinking with hands-on execution, joining sales calls to shape scope and directing internal and external teams to deliver measurable outcomes.

The senior position focuses on strategy, performance, and leadership across paid search, paid social, SEO, and CRO, with a hybrid work model and emphasis on client reporting and

Qualificações

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsabilidades

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conhecimentos

PPC management

SEO

Multi-channel strategy

Stakeholder leadership

Google Ads

GA4

Google Search Console

Keyword research

Paid media optimization

Analytics

Ferramentas

GA4

Google Search Console

Keyword research tools

Descrição da oferta de emprego

Blacksmith Agency is expanding its marketing division to lead PPC, SEO, and multi-channel strategies for a diverse client portfolio. The Media Strategist role blends strategic thinking with hands-on execution, joining sales calls to shape scope and directing internal and external teams to deliver measurable outcomes.

The senior position focuses on strategy, performance, and leadership across paid search, paid social, SEO, and CRO, with a hybrid work model and emphasis on client reporting and