Senior Media Strategy Lead - Ecommerce & Retail

twentysix; New York (NY); Hybrid; GBP 90,000 - 120,000; Full time

Job summary

VaynerMedia, a global creative and media agency, seeks an Associate Director, Media to drive strategic eCommerce media execution and insights. You will lead team operations, manage client relationships, and deliver measurable outcomes through expert platform management, reporting and thought leadership.

You'll oversee campaigns across Amazon DSP, Walmart Connect and other networks, building scalable client-facing dashboards and driving cross-functional collaboration with creative, legal, and

Qualifications

• Hands-on platform experience with Amazon DSP and Walmart Connect.
• Strong analytics, data visualization and attribution knowledge.
• Proven leadership and mentoring of teams in retail media.
• Ability to link media planning with business goals using data.
• Experienced in creating efficient workflows and QA processes.
• Skilled across Meta, Pinterest, TikTok and retail channels.

Responsibilities

• Develop and execute eCommerce media strategies to drive traffic, conversions and sales.
• Act as primary client contact, delivering actionable insights aligned to business goals.
• Represent the team in client discussions and partner communications.
• Create and oversee media plans, ensuring accurate implementation.
• Lead platform operations across Amazon Ads, Walmart Connect and similar networks.
• Collaborate on advanced reporting and insights using Tableau, GA, and other tools.
• Establish and refine trafficking and QA workflows for error-free execution.
• Design scalable client dashboards and internal reporting mechanisms.
• Translate analytics into actionable client recommendations.
• Provide mentorship and growth opportunities for junior staff.
• Work cross-functionally with creative, legal, and finance teams to optimise campaigns.

Skills

Platform expertise

Analytical skills

Leadership

Strategic thinking

Process orientation

Retail media

Tools

Amazon DSP

Walmart Connect

Skai

Pacvue

CommerceIQ

Tableau

Google Analytics

Snowflake

Job description

VaynerMedia, a global creative and media agency, seeks an Associate Director, Media to drive strategic eCommerce media execution and insights. You will lead team operations, manage client relationships, and deliver measurable outcomes through expert platform management, reporting and thought leadership.

You'll oversee campaigns across Amazon DSP, Walmart Connect and other networks, building scalable client-facing dashboards and driving cross-functional collaboration with creative, legal, and