Senior Paid Media Strategist — Remote, Multi-Channel Growth

Blacksmith Agency; Raleigh (NC); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist, Paid Media, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This senior role blends analytical depth with clear communication and execution oversight.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, GSC, and keyword tools.
• Ability to articulate strategic recommendations to clients and account executives.
• Proven track record overseeing execution teams and ensuring quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, bidding, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Paid media

GA4

Google Ads

Google Search Console

Analytics

Client leadership

Job description

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Account Strategist, Paid Media, you will own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This senior role blends analytical depth with clear communication and execution oversight.