Senior Media Strategist, Creator & Affiliate

Squarespace; New York (NY); Hybrid; USD 86,000 - 138,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits with employer 401k

Flexible paid time off

Job summary

Squarespace is seeking a Senior Media Strategist to own creator and affiliate channel strategy, measurement, and optimization across partner programs. This hybrid role based in our New York office reports to the Manager of Creator and Affiliate.

You will lead the development of scalable programs, build creator communities, and deliver data-driven insights to inform GTM and budget decisions. Strong collaboration with data, marketing, and product teams is essential.

Qualifications

• Minimum of 5 years of experience in creator and affiliate marketing.
• Hands-on experience with incrementality tests and building forecasts.
• Comfortable partnering with data teams and turning insights into action.
• Proven track record negotiating creator and affiliate deals and scaling partners.

Responsibilities

• Lead creator and affiliate channel strategy and execution.
• Structure and build creator communities with hybrid payment methods.
• Own weekly and monthly program reporting and leadership narrative.
• Partner with data teams to refine measurement frameworks and tests.
• Conduct deep dives into partner performance to drive optimization and GTM strategy.
• Spearhead cross-functional tests with Paid Media, Product Marketing, Legal and Finance.
• Influence budget planning and forecasting across Creator and Affiliate.
• Develop streamlined onboarding, payments and communications processes.
• Identify and recruit new creators and partners to fill gaps.

Skills

Creator partnerships

Affiliate partnerships

Forecasting

Data interpretation

Tools

Looker

BigQuery

Job description

Our Creator and Affiliate teams are looking for a Senior Media Strategist to lead channel strategy, measurement and optimization of partner programs across creator and traditional affiliate channels.

We’re looking for a strategic, autonomous, results-driven marketer with expertise in creator and affiliate partnerships, a passion for relationship building, scaling programs and the evolving creator and partner landscape, and the ability to work across multiple work streams. Our team is both rigorous and experimental, and we’re looking for someone who can maintain that balance. If you thrive on collaboration, are driven by data, excel in execution and are dedicated to continuous growth and improvement, we’d love to hear from you.

This is a full-time hybrid position based in our New York office, and you will report to our Manager of Creator and Affiliate.

You’ll Get To...

• Lead creator and affiliate channel strategy and execution by leveraging insights from our Data, GTM and Product Marketing partners.
• Structure and build out creator communities that offer hybrid payment methods like commission, incentive bonuses, and flat-fee..
• Own weekly and monthly program reporting and the leadership narrative. Proactively flag trends, provide clear insights and develop recommendations that drive data-driven decisions and achieve our KPI.
• Partner with data teams to build and refine measurement frameworks, including lift and incrementality testing, that show the true impact of creator and partner activity.
• Conduct frequent deep dives into partner performance to drive larger-scale optimizations and influence Go To Market strategy. Unpack nuances across partner types, including creator, content, comparison and coupon.
• Spearhead various initiatives, including leading tests with cross-functional teams such as Paid Media, Product Marketing, Legal and Finance.
• Influence budget planning, pacing and forecasting across Creator and Affiliate to ensure optimal allocation.
• Develop and implement streamlined processes to improve efficiency and effectiveness in managing partner onboarding, payments and communications.
• Identify and recruit net-new creators and partners to fill gaps across creator and affiliate.

Who We’re Looking For

• Minimum of 5 years of experience within creator and affiliate marketing, with meaningful hands-on creator program experience. Experience working on such programs in SaaS is preferred, but not required.
• Hands-on experience with incrementality tests, and the ability to build your own forecasts.
• Extremely comfortable partnering with data teams, interpreting performance data and turning insights into action. Familiarity with Looker or BigQuery is a plus.
• Proven track record of negotiating both creator and affiliate deals and scaling partners against efficiency targets.
• Strong hands-on experience navigating and ability to independently execute within an affiliate platform. Impact experience is a plus.

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 7 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $85,500 - $138,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

If you plan to use AI in any capacity during your candidate journey, please review our Candidate AI Policy.