Senior Media Planning Lead, Integrated & Data-Driven

Vladimir Jones; Glendale (CO); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

401k + employer match

Medical, Dental, Vision

Life and short-term disability

Voluntary long-term disability

EAP

9 paid holidays

PTO, Floating Holiday, VolunteeringDay

Education reimbursement

Employee referral program

Employee recognition program

Job summary

Vladimir Jones is seeking a Media Planning Supervisor to lead the Integrated Media & Data team, developing data-driven media strategies across traditional and digital channels. The role oversees a team of Media Planners responsible for audience strategy, channel recommendations, and campaign performance analysis.

Collaborate with Digital Media, Analytics, Account Services, Creative, and Strategy to ensure media recommendations are data-driven, align with client objectives, and transition

Qualifications

• 7+ years of media planning experience in an advertising agency or integrated marketing environment.
• 2+ years of people management or team leadership experience.
• Experience developing integrated media strategies across traditional and digital channels.
• Strong understanding of audience planning, communications strategy, and media investment planning.
• Ability to present strategic recommendations to senior client stakeholders.
• Excellent organizational, project management, and communication skills.

Responsibilities

• Lead, coach, and develop a team of Media Planners responsible for integrated media strategy and planning.
• Oversee development of integrated media strategies across traditional and digital channels.
• Translate business objectives into audience-first communications strategies.
• Present integrated media strategies and performance insights to clients and agency leadership.
• Partner with Analytics to develop measurement frameworks and reporting.
• Ensure smooth handoffs between Planning, Activation, Analytics, and Creative.

Skills

Audience planning

Media investment planning

Analytical skills

Leadership & coaching

Project management

Cross-functional collaboration

Tools

MRI-Simmons

Nielsen

Comscore

Scarborough

YouGov

GWI (GlobalWebIndex)

Job description

Vladimir Jones is seeking a Media Planning Supervisor to lead the Integrated Media & Data team, developing data-driven media strategies across traditional and digital channels. The role oversees a team of Media Planners responsible for audience strategy, channel recommendations, and campaign performance analysis.

Collaborate with Digital Media, Analytics, Account Services, Creative, and Strategy to ensure media recommendations are data-driven, align with client objectives, and transition