Senior Media Planner & Campaign Lead

Mediahub Worldwide; Minneapolis (MN); Hybrid; USD 85,000 - 90,000; Full time

Job summary

MediaHub WW in Minneapolis is seeking a media planning professional to lead tasks within campaigns, oversee components of larger initiatives, and drive campaign effectiveness by applying analytical judgment to budgets and forecasts.

You will negotiate and purchase advertising placements aligned with the campaign plan, ensure audiences are correctly targeted, and monitor reach and spend to optimize outcomes.

Responsibilities

• Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness.
• Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan.
• Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Job description

MediaHub WW in Minneapolis is seeking a media planning professional to lead tasks within campaigns, oversee components of larger initiatives, and drive campaign effectiveness by applying analytical judgment to budgets and forecasts.

You will negotiate and purchase advertising placements aligned with the campaign plan, ensure audiences are correctly targeted, and monitor reach and spend to optimize outcomes.