Associate Director, Media Planning

Mediahub Worldwide; Boston (MA); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Life insurance

Paid family benefits

Job summary

A leading media agency in Boston is seeking an Associate Director for Media Planning to manage client media strategies, oversee campaign execution, and build strong client relationships. Candidates should have 5-7 years of experience in media strategy with expertise across multiple channels. The role promotes a diverse and inclusive culture and offers comprehensive benefits, emphasizing team collaboration and professional growth.

Qualifications

• 5-7 years of experience in client relationships and media strategy.
• Proven expertise in at least three media channels, e.g., Video, Audio.
• Ability to travel occasionally for client events.

Responsibilities

• Manage day-to-day client media plans and budget details.
• Build mid-level client relationships as a business partner.
• Coordinate collaboration and schedule updates with teams.
• Oversee execution of media campaigns and reporting.
• Develop media plan recommendations and analyze outcomes.

Skills

Client relationship building

Media strategy

Cross-channel planning

Attention to detail

Presentation skills

Tools

Excel

PowerPoint

Media planning tools (DCM, Prisma)

Job description

Associate Director, Media Planning – Mediahub Worldwide

Join to apply for the Associate Director, Media Planning role at Mediahub Worldwide. This role builds strong client relationships that drive positive outcomes through strategic media planning and execution.

Base Pay Range

$110,000.00/yr – $120,000.00/yr

Business Overview

Mediahub is one of three major global media agencies within IPG Mediabrands, with over 1,000 employees worldwide. Our award‑winning agency challenges media fundamentals—audience creation, purpose, creativity, and digital platforms—to maximize client investment.

Position Overview

The Associate Media Director proactively offers industry updates, performance insights, and opportunities to leadership and clients. Responsibilities include overseeing flawless execution of media campaigns, developing junior team skill sets, and collaborating with cross‑functional teams across Mediahub, Mediabrands, and specialty partners.

Responsibilities

• Manage day‑to‑day operations of client media plans and budget details, ensuring accurate, timely media authorizations prior to buys.
• Demonstrate understanding of client business/category and build mid‑level client relationships as a business partner and thought leader.
• Coordinate collaboration, schedule status meetings and business updates with partnership and specialty teams.
• Support Group Director with monthly investment and forecast tracking, and oversee inventory, billing and invoice discrepancies.
• Partner with local investments and analytics teams to develop partner list, RFP details and evaluation prior to client recommendations.
• Build and present media plan recommendations, recaps and thought leadership.
• Partner with analytics team to implement measurement objectives and taxonomy.
• Oversee flawless execution of media campaigns: implementation, QA, monitoring/optimizing, and insightful reporting.
• Create and provide media authorizations and channel notifications.
• Utilize IGNITE planning strategy process and develop workback schedules and content to deliver on media brief deliverables.
• Partner with insights and audience science teams to develop audiences, profiles, and strategies.
• Identify great work, support team with writing, presenting, and providing data and assets to create case studies that win awards and celebrate the work.

People & Culture

• Participate in a diverse, inclusive, creative culture and collaborate with peer group to share work and inspire junior team members.
• Facilitate regular 1:1s with direct reports to ensure feedback can be elevated and additional context and education can be provided.
• Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition.
• Actively participate in DEIB trainings, events, ERGs, and ensure recruiting and management practices are inclusive and unbiased.

Qualifications – Required Skills

• 5‑7 years of experience building strong client relationships and partnering on media strategy.
• Proven expertise in at least three media channels, with additional cross‑channel planning acumen (Video, Audio, Digital, Social, Retail, Print, OOH, etc.).
• Ability to travel occasionally to supported markets or client events.

Qualifications – Desired Skills

• Demonstrated ability to multi‑task, maintain high attention to detail, and meet deadlines.
• Excellent verbal, written, and presentation skills with strong analytical and mathematical abilities.
• Advanced computer skills (Excel, PowerPoint) and knowledge of media planning tools (DCM, Prisma, etc.).

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We welcome diverse backgrounds, perspectives, and lived experiences.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Advertising Services