Associate, Media

Fitzco; Atlanta (GA); On-site; USD 50,000 - 75,000; Full time

Job summary

Fitzco, an integrated agency based in Atlanta, seeks an Associate, Media to build foundational expertise across media planning and buying. You will work with strategists, buyers, analysts and client teams to develop and optimize campaigns that meet client objectives.

The role involves supporting media strategy, planning and programmatic activation, with opportunities to specialize in planning or buying and to grow media expertise in a dynamic, collaborative environment.

Qualifications

• 1 year of internship or other marketing experience.
• Passion for marketing, culture, and business.
• High energy, curiosity for what’s new and what could be.
• Strong organizational and time-management skills.

Responsibilities

• Support Media Strategy & Planning: assist in developing integrated media plans across traditional and digital channels.
• Manage Planning Documentation & Reporting: maintain materials, timelines and campaign documentation; monitor performance.
• Develop Media Expertise: stay informed of consumer behavior, media trends, and emerging channels.
• Execute & Optimize Programmatic Campaigns: assist setup, trafficking, launch and management of programmatic campaigns across display, video, CTV, audio and other channels.
• Support Media Buying & Campaign Stewardship: assist with publisher RFPs, IOs, and vendor communications; perform QA and budgeting support.

Skills

Marketing internship

Curiosity

Organizational skills

High energy

Job description

Brief Description

FITZCO Hungry, curious, growing and never satisfied. That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert. Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, Wellstar, EyeCare Partners, Optum, Southern Company, Synovus, and more. This position is based in Atlanta. We're in the office Tuesday and Thursday each week.

Position Summary

The Associate, Media is an early-career role designed to build foundational expertise across the media discipline. Associates play an active role in developing, executing, and optimizing media campaigns that help clients achieve their business objectives. Working alongside strategists, buyers, analysts, and client teams, this position combines analytical thinking, attention to detail, and a passion for media, culture, and consumer behavior. Media Associates may specialize in either Media Planning or Media Buying, supporting the team through campaign development, execution, performance monitoring, and ongoing marketplace learning.

What You’ll Do

Associate, Media Planning

• Support Media Strategy & Planning
  • Assist in the development of integrated media plans across traditional and digital channels
  • Conduct audience, category, competitive, and marketplace research to support planning recommendations.
  • Help translate business objectives into media strategies and channel recommendations.
  • Contribute to the creation of flowcharts, budget allocations, media authorizations, and planning documents.
  • Assist in evaluating media partner proposals and identifying opportunities aligned with campaign goals.
• Manage Planning Documentation & Reporting
  • Maintain planning materials, timelines, and campaign documentation.
  • Monitor campaign performance and provide insights that inform optimizations and future planning efforts.
  • Support the preparation of client presentations, reports, and strategic recommendations.
  • Ensure media plans are accurately communicated to clients, internal teams, and activation partners.
• Develop Media Expertise
  • Stay informed of changes in consumer behavior, media consumption, and industry trends.
  • Identify emerging channels, platforms, and cultural opportunities relevant to client business objectives.
  • Share marketplace learnings and best practices with the broader media team.

Associate, Media Buying - Programmatic

• Execute & Optimize Programmatic Campaigns
  • Assist in the setup, trafficking, launch, and management of programmatic campaigns across display, video, CTV, audio, and emerging digital channels.
  • Support campaign activation within demand-side platforms (DSPs), ensuring campaigns are launched accurately and according to strategy.
  • Monitor pacing, delivery, performance, and spend, proactively identifying optimization opportunities.
  • Assist with audience segmentation, targeting implementation, inventory selection, and bid strategy execution.
  • Collaborate with analytics teams to evaluate performance and translate campaign data into actionable recommendations.
  • Troubleshoot campaign delivery issues and work with platform partners, publishers, and internal teams to resolve challenges quickly.
• Support Media Buying & Campaign Stewardship
  • Assist with publisher RFPs, campaign documentation, insertion orders, and vendor communications.
  • Conduct quality assurance reviews to ensure campaigns are properly configured and tracking as intended.
  • Monitor media expenditures and support budget management, reconciliation, and billing processes.
  • Maintain campaign records, performance documentation, and activation timelines.
  • Support the development of campaign recaps and reporting materials that highlight performance against KPIs.
• Develop Expertise in Programmatic & Ad Technology
  • Build knowledge of the programmatic ecosystem, including DSPs, SSPs, data providers, measurement solutions, and emerging advertising technologies.
  • Stay informed on industry trends related to audience targeting, privacy regulations, identity solutions, attribution, and media measurement.
  • Contribute new ideas and platform innovations that improve campaign effectiveness and efficiency.
  • Share marketplace learnings and best practices with internal teams.

What You’ll Need To Succeed

• ~1 year of internship or other relevant marketing experience
• Passion for marketing, culture, and business
• High energy, a curiosity for “what’s new” and “what could be”
• Strong organizational, time-management skills