Senior Media Manager (Programmatic)

VML South Africa; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

An innovative agency is seeking a Senior Media Manager, Programmatic to lead the charge in driving client success through strategic programmatic buying. In this dynamic role, you will manage and analyze campaigns, ensuring alignment with client KPIs while collaborating with cross-functional teams. Your expertise in the programmatic landscape, including tools like DV360 and The Trade Desk, will be crucial in developing effective media plans. Join a forward-thinking company that values creativity and offers a hybrid work environment, allowing you to thrive while making a significant impact in the advertising industry.

Benefits

Corporate gift matching program

Paid time off for volunteering

Paid parental leave

Adoption assistance program

Diversity, Equity, and Inclusion (DEI) initiatives

Qualifications

• 3+ years in a programmatic role, digital or media agency experience required.
• Strong understanding of the Programmatic Landscape with experience in DV360, TheTradeDesk, and other leading DSPs.

Responsibilities

• Manage client programmatic campaigns, including strategy, RFPs, trafficking, and reporting.
• Develop and execute programmatic media plans for Display, Video, Audio, and ConnectedTV.

Skills

Programmatic Advertising

Data Analysis

Client Management

Communication Skills

Problem Resolution

Education

Bachelor's Degree in Marketing or related field

Tools

DV360

The Trade Desk

Microsoft Office Suite

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What we’re looking for:

We are seeking a Senior Media Manager, Programmatic to drive buying strategies aligned with client KPIs. You will maintain and analyze campaign performance data, contribute to departmental strategy, and champion VML’s core values.

What you’ll do:

• Manage client programmatic campaigns, including strategy, RFPs, trafficking, and reporting.
• Develop and execute programmatic media plans for Display, Video, Audio, and ConnectedTV.
• Create and refine internal and client-facing performance reports with in-depth analyses of marketing campaigns.
• Provide frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Present recommendations to managers, clients,
• Actively manage optimizations to assure client success.
• Assist in the management of tagging and tracking URLs.
• Execute media plans within DSPs, publishers, networks, and managed partner relationships such as Trade Desk and DV360.
• Work cross-functionally with other teams to develop and deliver client success.

Who you are:

• You possess excellent interpersonal skills, including strong written and verbal communication skills.
• You have exceptional problem-resolution skills, including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment.
• You demonstrate the ability to lead and work well in a team.
• You approach challenges with a positive attitude and a commitment to finding the best way forward.

What you’ll need:

• 3+ years in a programmatic role, digital or media agency experience required.
• Strong understanding of the Programmatic Landscape with experience in DV360, TheTradeDesk, and other leading DSPs.
• Understanding of traditional banners, mobile, video, social, and cross-device media tactics.
• Strong quantitative analytical skills and aptitude.
• Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools.
• Familiarity with conversion tracking methodologies.
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.
• Experience working with health/pharma clients is preferred

As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.

• Corporate gift matching program
• Paid time off for volunteering
• Paid parental leave
• Ranked No. 1 in advertising for our adoption assistance program
• VML Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000 — $140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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