Senior Media Manager

Crispin; Houston (TX); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) match

FSA/HSA accounts

Flexible vacation

Sick time

Parental leave

Paid medical leave

STD/LTD insurance

Holiday calendar

Job summary

Crispin is seeking an experienced Senior Media Manager in Houston to own day-to-day paid search execution across Google Ads, Microsoft Advertising, and emerging AI/search platforms. You will optimize campaigns, manage budgets, and drive ROAS while collaborating with analytics, SEO, and brand teams.

You will lead bid management, reporting, and client-ready narratives, with responsibilities spanning planning support, team training, and on-site work in Houston two days per week.

Qualifications

• 5+ years of hands-on paid search experience, with at least 2+ years managing high-budget or enterprise-level SEM accounts.
• Deep technical expertise in Google Ads, Google Ads Editor, Google Merchant Center, and Microsoft Advertising.
• Advanced Excel/Google Sheets skills; comfortable analyzing large data sets to extract actionable insights.
• Proficiency in GA4, GTM, and attribution modeling.
• Proficiency in other media channels such as social and programmatic is a major plus.

Responsibilities

• Develop and execute high-growth SEM strategies aligned with business goals; oversee budget pacing and forecast performance.
• Day-to-day management of paid search campaigns; structure, launch, and optimize complex architectures (Search, Performance Max, Shopping, YouTube, Local).
• Conduct bid management, quality score optimization, query mining, keyword expansion, and negative match auditing.
• Execute media channel reporting and pull cross-channel insights to drive optimizations and client recommendations.
• Present performance findings to clients in clear narratives; distill complex data into takeaways.
• Support on media planning and strategy; assist in training and onboarding direct reports.
• Work from the office in either NY or Houston two days per week (Tue/Thu).

Skills

Paid search

Bid management

Data analysis

Excel/Sheets

Google Ads

Microsoft Advertising

GA4/GTM

Attribution modeling

Client communication

Tools

Google Ads Editor

Google Merchant Center

Job description

We are looking for an experienced, data-driven Senior Media Manager with deep, hands-on expertise in Paid Search (paid social and programmatic experience is a strong plus). In this role, you will own day-to-day execution and ongoing optimization of paid search programs across Google Ads, Microsoft Advertising, and emerging AI/search platforms. Partnering closely with analytics, SEO, brand, and media peers, you will drive efficient customer acquisition, scale ROAS, and keep performance ahead of industry shifts.

Responsibilities

• Develop and execute high-growth SEM strategies aligned with business goals. Oversee budget pacing, forecast performance, and efficiently allocate spend across campaigns, networks, and brands.
• Day-to-day management of paid search campaigns and tactical execution of new accounts where necessary. Structure, launch, and optimize complex campaign architectures (Search, Performance Max, Shopping, YouTube, and Local campaigns). Conduct regular bid management, quality score optimization, query mining, keyword expansion, and negative match auditing.
• Execute media channel reporting and pull cross channel insights to drive optimizations and client recommendations, with support and approvals by media leads
• Present to clients performance and findings to clients, distilling complex performance data into clear narratives and takeaways.
• Support on media planning and strategy
• Support in training and onboarding of direct reports
• Work from the office in either NY or Houston two days per week (Tuesday / Thursday)

Qualifications

• Ability to work in our downtown Houston office on Tuesdays and Thursdays.
• 5+ years of hands-on paid search experience, with at least 2+ years managing high-budget or enterprise-level SEM accounts.
• Deep technical expertise in Google Ads, Google Ads Editor, Google Merchant Center, and Microsoft Advertising.
• Advanced Excel/Google Sheets skills (pivot tables, complex formulas, forecasting models); comfortable analyzing large data sets to extract actionable insights
• Proficiency in GA4, GTM, and attribution modeling
• Proficiency in other media channels such as social and programmatic is a major plus

Base Compensation Range: $90,000 - $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, job-related qualifications/skills, and geographic location. The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/dental/vision insurance, matching 401(k), FSA and HSA accounts, flexible vacation policy, sick time, paid parental leave, paid medical leave, STD/LTD insurance benefits, and generous holiday calendar.