Senior Media Leader: Strategy, Growth & Team Leadership

DAC Group / New York Inc.; Purchase (NY); On-site; USD 190,000 - 205,000; Full time

Job summary

DAC Group / New York Inc. in Purchase, NY is seeking an Associate Vice President, Media to lead media programs across SEM, Social, Programmatic and, where applicable, offline channels.

You will guide strategy, staffing, and client leadership to deliver transformative results for a diverse set of campaigns. The role emphasizes building high-performing teams, mentoring leaders, and driving adoption of AI-enabled processes while ensuring knowledge is applied in practice.

Qualifications

• 12-15+ years of Paid Media experience across digital and offline channels.
• Ability to develop high-performing client media programs spanning multiple channels and goals.
• Strong leadership and team development skills with experience managing subject matter experts.
• Solid knowledge of testing methodologies, betas, and industry trends.

Responsibilities

• Provide strategic leadership to Media SMEs for client campaigns.
• Act as escalation point for senior clients and stakeholders.
• Oversee staffing, budgeting, planning, and optimization with AI-enabled processes.
• Coach and mentor direct reports and manage the full team.
• Communicate campaign status and insights to executives and account teams.
• Develop and refine media plans across SEM, Social, Programmatic and offline where needed.
• Build relationships with vendor partners and other department leads.
• Contribute to new business pitches and thought leadership.

Skills

Paid Media

Team Leadership

Campaign Planning

Analytics

Executive Communication

Job description

DAC Group / New York Inc. in Purchase, NY is seeking an Associate Vice President, Media to lead media programs across SEM, Social, Programmatic and, where applicable, offline channels.

You will guide strategy, staffing, and client leadership to deliver transformative results for a diverse set of campaigns. The role emphasizes building high-performing teams, mentoring leaders, and driving adoption of AI-enabled processes while ensuring knowledge is applied in practice.