Senior Marketing Media Analytics Lead

E.W. Scripps Company; Georgia; On-site; USD 70,000 - 90,000; Full time

Job summary

The E.W. Scripps Company is seeking a Senior Specialist, Marketing Media Measurement to enhance media performance across various channels. This role is pivotal in analyzing media campaigns, identifying optimization opportunities, and ensuring effective media spend aligned with business outcomes.

Ideal candidates will have a BS/BA and at least 5 years of relevant experience in media measurement. Proficiency in analytics platforms and communication skills are crucial for presenting data insights to stakeholders.

Qualifications

• 5+ years of experience in broadcast or traditional media measurement.
• Experience with marketing mix modeling (MMM) and multi-touch attribution.
• Strong communication skills for translating complex data.

Responsibilities

• Monitor and evaluate performance across paid and earned media.
• Track key growth metrics for measuring campaign effectiveness.
• Present actionable insights and recommendations to leadership.

Skills

Media performance measurement

Analytics platforms proficiency

Advanced Excel/Google Sheets skills

Strong analytical skills

Education

BS/BA in related discipline or equivalent

Tools

Nielsen

Comscore

Marketing mix modeling

Job description

The E.W. Scripps Company is seeking a Senior Specialist, Marketing Media Measurement to enhance media performance across various channels. This role is pivotal in analyzing media campaigns, identifying optimization opportunities, and ensuring effective media spend aligned with business outcomes.

Ideal candidates will have a BS/BA and at least 5 years of relevant experience in media measurement. Proficiency in analytics platforms and communication skills are crucial for presenting data insights to stakeholders.