Senior Media Director - Brand & Performance Strategy

Backbone Media; Denver (CO); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) match

Wellness

Education assistance

Volunteer hours

Parental leave

Flexible schedule

Offsites

Hybrid with 2 days in office

Job summary

Backbone Media in Denver, Colorado is seeking an Associate Media Director to lead 3–5 client accounts, own media results, and be a trusted partner to the Director on client health. You stay hands-on in strategy, planning and client leadership, directing execution through Backbone's channel teams rather than buying every spot yourself.

The ideal candidate combines decisive, strategic thinking with depth in brand or performance media and fluency in the other.

Qualifications

• Bachelor's degree or equivalent experience.
• 5-8 years of paid media experience, with depth in brand or performance channels.
• 4+ years leading client relationships; agency side preferred.
• Experience mentoring or training other media team members; formal management experience is a plus.

Responsibilities

• Lead strategy and client relationships on 3 to 5 accounts, owning media results and client health on each
• Build and present full‑funnel media strategies that connect brand, performance, and community to business goals
• Own budget strategy, including forecasting, allocation, pacing, and reconciliation
• Direct account teams and channel partners, keeping execution on strategy and on pace
• Manage and develop one to two Media Strategists or Media Coordinators
• Partner with analytics on measurement plans and turn results into investment decisions and present performance to clients
• Track team hours in Harvest and support SOWs, renewals, and new business pitches
• Grow vendor and publisher relationships, negotiating for preferred rates and added value
• Share learnings and best practices across the Media team and contribute to department process development.

Skills

Brand media

Performance media

Strategic thinking

Client leadership

Forecasting

Education

Bachelor's degree or equivalent experience

Tools

Excel

PowerPoint

Harvest

Job description

Backbone Media in Denver, Colorado is seeking an Associate Media Director to lead 3–5 client accounts, own media results, and be a trusted partner to the Director on client health. You stay hands-on in strategy, planning and client leadership, directing execution through Backbone's channel teams rather than buying every spot yourself.

The ideal candidate combines decisive, strategic thinking with depth in brand or performance media and fluency in the other.