Senior Media Buyer

Brave Thinking Institute; United States; On-site; USD 80,000 - 90,000; Full time

Job summary

A leading company in the professional training sector seeks a Senior Media Buyer to drive growth across paid advertising channels. The ideal candidate will have extensive experience in media buying, strong analytical skills, and a proven track record of optimizing campaigns. This role involves developing strategies, managing budgets, and collaborating with creative teams to enhance performance and drive growth.

Benefits

PTO + Paid Holidays

401K + Matching

Flexible Remote Schedule

Qualifications

• 3-5 years of experience managing paid social campaigns.
• Strong understanding of direct response marketing.
• Experience managing daily budgets of $10K minimum.

Responsibilities

• Develop, implement, and optimize advertising campaigns.
• Manage budgets and optimize to meet strict ROAS goals.
• Analyze campaign performance to improve results.

Skills

Data-driven decision-making

Analytical skills

Creative development

Tools

Meta

Google

TikTok

Job description

Join to apply for the Senior Media Buyer role at Brave Thinking Institute

Join to apply for the Senior Media Buyer role at Brave Thinking Institute

Brave Thinking Institute provided pay range

This range is provided by Brave Thinking Institute. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $90,000.00/yr

Job Summary:

We're seeking an experienced Media Buyer to drive growth across our paid advertising channels. As a key member of our performance marketing team, you'll own our paid acquisition strategy and execution while collaborating with creative, funnel, and tech teams to optimize campaigns and scale our advertising spend efficiently to achieve aggressive growth targets.

Key Responsibilities:

• Develop, implement, and optimize performance-driven advertising campaigns across paid advertising channels with a focus on optimizing performance while maintaining profitability
• Manage daily, weekly, and monthly budgets and optimize campaigns to meet strict ROAS goals and KPIs
• Drive the creation of new ad creatives through both your own ideas as well as collaboration with our creative team to ensure that we have new, exciting creatives to test on a regular basis
• Continuously analyze creatives and campaign performance and implement A/B testing and iterations to improve conversion and engagement results
• Identify, design, and execute comprehensive testing frameworks for ad content, audience targeting, and ad placements
• Keep a vigilant eye on campaign metrics, monitor and respond to performance fluctuations, including during off-hours when necessary, to ensure consistent performance
• Conduct in-depth analysis across campaign variables to uncover growth opportunities
• Address technical challenges that limit scaling potential
• Create clear and insightful performance reports highlighting wins, areas for improvement, and learnings
• Participate in the innovation and improvement of team systems and workflows
• Stay up to date with platform changes, new ad formats, and industry best practices

How You'll Spend Your Time:

• 25% Analytics & Reporting - Extracting meaningful insights from campaign performance data, developing and maintaining performance reports, and utilizing the data to pinpoint high-impact insights that drive strategy
• 25% Strategy- Mapping growth opportunities, optimization approaches, scaling and bid strategies, and new tests
• 25% Execution - Hands-on optimization, campaign building, monitoring, troubleshooting and technical implementation of campaigns
• 25% Creative - Summarize key data insights for the creative team to facilitate new ad concepts, iterations, hooks, angles, and messaging. Develop new ad creative briefs based on ideas you want to test

Requirements:

• 3-5 years of experience managing paid social campaigns with demonstrable results
• Experience in media buying with direct response performance marketing video creatives
• Full funnel direct response marketing experience - you understand strategy, media, audience, creative, conversion, and funnels.
• Experience managing daily budgets of $10K/day minimum (ideally $1M+ monthly)
• Strong analytical skills with data-driven decision-making abilities
• Strong understanding of direct response marketing across the entire funnel
• Experience crafting high-converting ad angles that drive conversion and engagement
• Experience with Meta, Google, and TikTok (Snap, Pinterest, and Native a plus)
• Excellent understanding of attribution models and campaign optimization
• Highly organized with the ability to manage multiple campaigns simultaneously
• Ability to work in a fast-paced environment and adapt quickly to platform changes
• Strong communication skills and a collaborative mindset

Ideal Candidate:

• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling
• Deeply experienced in direct response ad creative
• Capacity to optimize the full conversion funnel, not just media buying
• Proactive problem-solver who takes ownership of results
• Passion for experimentation and continuous improvement
• Self-starter with a relentless drive for excellence
• Strong communication and collaborative skills

What We Offer:

• PTO + Paid Holidays
• 401K + Matching
• Flexible Remote Schedule

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Strategy/Planning

• Industries

  Professional Training and Coaching

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Inferred from the description for this job

Medical insurance

401(k)

Vision insurance

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