Senior Media Buyer

BPD; United States; On-site; USD 85,000 - 115,000; Full time

Job summary

BPD is seeking a Senior Media Buyer to lead media initiatives in the Kansas City market, collaborating with planners and creatives to integrate TV, radio, print, digital, and social campaigns for client success.

Responsibilities include strategy development, market analysis, performance reviews, and training media coordinators. Travel may be required; strong AI tools usage is encouraged to improve accuracy and confidentiality. Must be based in KC area and work in person.

Qualifications

• 5+ years media-related/agency experience.
• Based in the Kansas City area.
• Strong written and verbal communication skills.
• AI fluency.
• Experience buying through Strata.
• Experience building relationships with clients, vendors, and reps.
• Strong negotiation skills and successful track record in the media buying space.
• Ability to travel as needed.

Responsibilities

• Assist in media strategy development and overall direction.
• Provide rationales & POVs and make sound recommendations.
• Deep understanding of local markets and identify opportunities.
• Analyze research data, media insights, and campaign analysis.
• Train media coordinators and support growth/advancement.
• Collaborate with teams to develop and manage media buys across TV, Radio, Print, Outdoor, Digital, and Social.
• Review digital and social plans and translate performance into broader media recommendations.
• Monitor KPIs and performance metrics and adjust plans accordingly.

Skills

Media buying

Strategic thinking

Market knowledge

Digital & social media

AI fluency

Client relationship

Negotiation

Travel willingness

Strata

Tools

Strata

Job description

Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments.

Reports to: Vice President, Media

Years Experience: 5+ Years

Department: Media

The Position:

BPD is looking for an experienced Senior Media Buyer in the Kansas City market. As a strategic growth partner to leading health brands, we build media into every part of the work. Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.

The Responsibilities:

Includes, but not limited to the following:

• Assist in media strategy development and overall direction
• Strategic thinking in providing rationales & POVs and making sound recommendations
• Deep understanding of local markets and identification of market-specific opportunities
• Awareness of evolving consumer media behaviors and platform trends
• Analyze and provide research data, media/marketing insights, and strategic campaign analysis
• Train media coordinators and provide opportunities for continued growth/advancement.
• Work collaboratively with internal team members to develop and manage media buys across TV/Cable, Radio, Print, Outdoor, Digital, and Social
• High-level understanding of digital and social media ecosystems
• Evaluate integration of traditional media with digital and social channels
• Collaborate with digital and social teams on targeting, messaging, and measurement framework
• Working knowledge of digital and social metrics (e.g., reach, frequency, engagement, CTR, conversion, attribution models) and how they compare to traditional KPIs
• Comfort reviewing digital and social plans and translating performance into broader media recommendations

Campaign Execution & Optimization

• Lead media projects with limited day-to-day supervision
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
• Prepare insertion orders and place advertising with media vendors

Client & Partner Management / Quality Assurance

• Work collaboratively with internal team members
• Ability to be client-facing
• Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources
• Provide strategic guidance and clear communication to clients
• Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
• Apply AI tools strategically to deliver exceptional work for BPD and our clients, while upholding high standards for accuracy and confidentiality.

The Essentials:

• 5+ years media-related/agency experience.
• Based in the Kansas City area.
• Strong written and verbal communication skills.
• AI fluency.
• Experience buying through Strata.
• Experience building great relationships with clients, vendors, and reps.
• Strong negotiation skills and successful track record in the media buying space.
• Strength in establishing trust and credibility with clients and vendors.
• Ability to deliver client-facing presentations.
• Ability to travel as needed.

The Vision:

BPD Health is the strategic growth partner trusted by the most ambitious brands in health. Purpose-built for health brands, health systems, pharmaceutical companies and healthcare innovators, we help organizations grow by connecting market position, team engagement, physician referrals, patient demand, payer relations and community impact into one coordinated growth system. As part of MJH Life Sciences, we give clients direct access to the largest physician engagement network in the U.S.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.