Senior Media Buyer

Yahoo; United States; Hybrid; USD 102,000 - 213,000; Full time

Job summary

An established industry player is seeking a Senior Media Buyer to elevate their advertising strategies. In this dynamic role, you'll leverage your expertise in media buying and data analysis to drive impactful campaigns across various platforms. Collaborating with talented colleagues, you'll identify growth opportunities and ensure ROI performance while navigating a fast-paced environment. This position offers the chance to make significant contributions to the company's success, all while enjoying flexible hybrid work options and a comprehensive benefits package. If you're passionate about digital marketing and eager to make a difference, this is the opportunity for you.

Benefits

Healthcare

401k

Backup childcare

Education stipends

Qualifications

• 5+ years of Media Buying experience on platforms like Google Ads and Facebook.
• Strong quantitative and analytical skills with a curious mindset.

Responsibilities

• Identify opportunities to drive growth across Yahoo's highest-value Search terms.
• Communicate directly with partners and product teams to promote spend growth.

Skills

Media Buying

Data Analysis

Campaign Management

Project Management

Communication Skills

Analytical Skills

Education

Bachelor's Degree

Tools

Google Ads

Facebook Ads

Google Analytics

Adobe Omniture

Looker

Job description

Join to apply for the Senior Media Buyer role at Yahoo

Join to apply for the Senior Media Buyer role at Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

It takes powerful technology to connect our brands and partners with an audience of nearly 900 million. Whether you're writing mobile app code, engineering the servers behind our massive ad tech stacks, or developing algorithms to process trillions of data points daily, your work here will have a tremendous impact on our business—and the world.

The GINSU team is part of Yahoo! Search organization. We build, plan, launch and optimize Search, Display & Native campaigns across multiple platforms including Google Ads, Yahoo Gemini, Facebook, Taboola, Outbrain, Zemanta and others. Things we love: driving revenue for Yahoo, achieving killer click-through rates and skyrocketing conversions, continuous learning, collaborating with talented colleagues who push us to be better, and thriving in our fast-paced, fun environment.

About You:

As a Senior Media Buyer, you're a specialist in analyzing Search, Display and Native advertising. You excel at identifying data trends, recognizing growth patterns, and extracting valuable insights. You bring the perfect blend of media buying, campaign management, data analysis, and project management skills. You'll drive project delivery while building data-informed insights, constantly pushing the boundaries of digital marketing to achieve success for Yahoo Search. As an individual contributor working alongside our Product and Editorial teams, you'll play an active role in driving revenue and meeting goals for the Yahoo Search business.

Your Responsibilities:

• Independently identify and prioritize opportunities to deliver projects that drive growth across Yahoo's highest-value Search terms.
• Ensure ROI performance, efficiency and quality at scale.
• Communicate directly with partners, product teams, and leadership at all levels to promote spend growth while ensuring long-term GINSU success.
• Support Digital Growth strategies, roadmaps, scrums, and product rollouts across analytics/insights, acquisition/referrals, activation/onboarding, and adoption.
• Partner closely with Product, Editorial, Media Buying teams, and other internal team members to provide best-in-class service.
• Work independently, requiring guidance only in complex situations.
• Lead functional teams or projects with moderate resource requirements, risks, and/or complexity.
• Lead others in solving complex work problems and network with key contacts outside your area.
• Impact a range of customer, operational, project, or service objectives.
  
  

Qualifications:

• Bachelor's degree preferred, but not required.
• 5+ years of successful Media Buying experience on platforms such as Google Ads, Facebook, Outbrain, etc.
• Excellent verbal and written communication skills with ability to problem-solve in a fast-paced environment.
• Experience with digital traffic tools (e.g., Google Analytics, Adobe Omniture, comScore) and enterprise BI tools (e.g., Looker)
• Knowledge of digital advertising, social media, search/SEO, and search arbitrage.
• Ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations.
• Strong quantitative and analytical skills.
• Curious, entrepreneurial mindset with desire to learn about our business, back-end systems, and consumers.
• Prior experience in media, technology, and/or startups preferred.
  
  

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $102,000.00 - $212,500.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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