Vice President, Media Analytics

Publicis Groupe; Chicago (IL); On-site; USD 168,000 - 242,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, seeks a VP of Media Analytics and Insights to apply data-driven insights across planning, investment, and measurement for Publicis Media clients.

The role leads modern measurement roadmaps, builds strategic analytics capabilities, and collaborates with Strategy and Investment teams to deliver value and growth. Strong leadership and technical skills are essential.

Qualifications

• 10+ years' experience in media analytics.
• Strong understanding of media buying, KPI development and technology practices.
• Experience with media measurement tools such as iSpot, Nielsen, Comscore, DoubleClick, Omniture, Coremetrics, Google Analytics.
• Strong client management/consultative experience presenting and resolving issues.
• Experience leading marketing technology projects from ideation through installation.
• Strong analytical and math skills.
• Advanced MS Office skills.
• Experience with BI tools like Cognos, Business Objects, Tableau, or Datorama.
• Excellent communication and presentation skills.
• Excellent understanding of traditional and digital media data.

Responsibilities

• Intersect consulting skills, data, advanced analytics and marketing strategy to drive client results.
• Deliver attribution roadmaps, including multi-touch attribution.
• Manage client data ingestion for attribution and modeling.
• Build relationships with internal stakeholders across Strategy and Investment teams.
• Engage client directors and brand teams to align data propositions with strategy direction.
• Foster a culture of data-driven decision making in media investment planning.
• Grow agency revenue by cross-selling analytics products across client divisions.
• Scope and direct analytics projects to answer valuable client questions within timelines.

Skills

Data-driven insights

Media analytics

Attribution roadmaps

Client relationship building

Marketing strategy

Project leadership

Tools

MATLAB

R

SAS

SPSS

Python

SQL

Tableau

Datorama

Google Analytics

Job description

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

Overview

The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.

Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team.

They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.

Responsibilities

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results
• Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
• Manage client data ingestion for advanced attribution and modeling
• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Drive a culture of 'always on' data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
• Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
• Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications

• 10+ years' experience in media analytics, at an agency, on client side, or some combination of the two
• Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
• Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
• Strong client management/consultative experience both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Strong critical thinking and problem solving skills - demonstrated ability to mine data for relevant and actionable insights
• Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
• Demonstrated experience with programmatic audience buying concepts and execution
• Strong math and analytical skills
• Advanced MS Office skills (MS Word, Excel, PowerPoint)
• Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
• Very good understanding of traditional and digital media data
• Excellent project management skills
• Excellent organizational skills and attention to detail a must
• Excellent presentation and communication skills

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $168,150.00 - USD $241,605.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/2/2027.