Analytics Manager, Data & Insights Leader

Publicis Groupe; Atlanta, Northern (GA, KY); Hybrid; USD 89,000 - 121,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas in Atlanta, GA is hiring a Manager, Data & Analysis to lead a team of Analysts and deliver data-driven recommendations that drive client growth. You will collaborate with paid media, media strategy, and cross-functional partners to optimize campaigns and measurement.

The role requires strong MMM and brand lift interpretation, advanced Excel forecasting, and a passion for online advertising. A fast-paced environment with opportunities for innovation awaits.

Qualifications

• 5-7 years of experience in analytics or strategy in an advertising context.
• Strong understanding of paid media and collaboration with media teams.
• Experience managing a team of analysts.
• Analytical, with ability to translate data into business recommendations.
• Experience interpreting Marketing Mix Modeling results.
• Strong Excel skills with forecasting and modeling.
• Knowledge of digital data technologies (DMPs, Google Analytics).

Responsibilities

• Provide and present strategic, data-driven recommendations across channels to improve ROI.
• Build marketing strategies with internal partners to optimize budgets.
• Serve as strategic analytics partner to paid media teams for measurement and optimization.
• Interpret MMM and brand lift results and translate into actionable recommendations.
• Develop and maintain Excel forecasts to support budgeting and projections.
• Lead Analysts and Senior Analysts through client reporting and growth.
• Stay informed on industry trends and data technologies across marketing.
• Evaluate new data opportunities and emerging technologies for marketing use.

Job description

Digitas in Atlanta, GA is hiring a Manager, Data & Analysis to lead a team of Analysts and deliver data-driven recommendations that drive client growth. You will collaborate with paid media, media strategy, and cross-functional partners to optimize campaigns and measurement.

The role requires strong MMM and brand lift interpretation, advanced Excel forecasting, and a passion for online advertising. A fast-paced environment with opportunities for innovation awaits.