Senior MarTech Product Manager – Growth & ROI

Disney; Celebration (FL); On-site; USD 130,000 - 190,000; Full time

Job summary

Disney seeks a Lead Product Manager for DX Media & Growth Marketing in Celebration, FL to define and build strategic MarTech solutions across Disney Experience businesses. You will manage the product lifecycle from ideation to sustainment and drive measurable ROI.

You will lead cross-functional teams including Product, Compliance, Data, Analytics and Measurement to deliver high-impact tools and insights while aligning with business goals and customer needs.

Qualifications

• 7+ years in product management, incl. project management practices.
• 5+ years of experience with Snowflake SQL.
• 6+ months hands-on experience in Generative AI.
• Ownership, adaptability, and attention to detail with stakeholders.
• Experience across Strategy, Execution and Sustainment in Product Process.
• Proven success defining and launching products.
• Balance multiple priorities while maximizing value.
• Data, analytics, BI experience and collaborative teamwork.
• Develop deep business expertise and data-driven problem solving.
• Ideation to deployment across multiple development phases.

Responsibilities

• Own evolution of Marketing Tools and Products as SME.
• Drive vision, market strategy, design, implementation, and sustainment of MarTech products with leadership and cross-functional teams.
• Develop and track product roadmap to build enhancing capabilities over time.
• Understand customer experience, identify gaps and generate ideas with ROI to drive growth.
• Align with the COE marketing approach across DX businesses.
• Develop new product ideas and data use cases, advocate for data analytics.
• Compare purchased vs in-house solutions including sustainment cost and speed to market.
• Create buy-in for the product vision with internal and external partners across levels.
• Define and track KPIs and value streams for product features.
• Understand market needs for MarTech tools, data and reporting.
• Balance commercial, technical, operational, and strategic issues to inform improvements.
• Lead change, release planning, and management with stakeholders.
• Be open to feedback from partners and peers; align with product managers as needed.
• Own relationships with business/technical partners to achieve outcomes.
• Collaborate cross-functionally to deliver optimal product results.

Skills

Product management

Snowflake SQL

Generative AI

Data analytics

Stakeholder management

Tools

Snowflake SQL

BI tools

Job description

Disney seeks a Lead Product Manager for DX Media & Growth Marketing in Celebration, FL to define and build strategic MarTech solutions across Disney Experience businesses. You will manage the product lifecycle from ideation to sustainment and drive measurable ROI.

You will lead cross-functional teams including Product, Compliance, Data, Analytics and Measurement to deliver high-impact tools and insights while aligning with business goals and customer needs.