Senior Marketing Strategist: Messaging & Growth

Principal Financial Group; Oregon; Hybrid; USD 127,000 - 171,000; Full time

Job summary

Principal Financial Group is seeking a Lead Marketing Strategist to connect customer needs, market insights, and business priorities to develop messaging and content strategies for complex financial products.

You will partner across marketing and the business to understand audiences, develop positioning and messaging, and turn complex ideas into clear, relevant stories that support go-to-market initiatives.

Qualifications

• A bachelor's degree (BS or BA) or equivalent.
• 10+ years of related marketing experience resulting in advanced knowledge of the marketing profession and modern marketing strategies.
• Demonstrated experience building and implementing strategic marketing programs that deliver strong results.
• Experience developing positioning, messaging, and content strategies for complex products, solutions, or audiences.
• Ability to translate data and analytics into meaningful implications and actionable marketing strategies.
• Advanced strategic and critical thinking skills, with the ability to connect customer needs, market insights, and business priorities.
• Strong ability to simplify technical or complex information and turn it into compelling, audience-focused stories.
• Strong influence and informal leadership skills, with the ability to bring stakeholders together around a clear strategy and consistent message.
• Thorough understanding of the customer journey, competitive landscape, market opportunities, and customer experience.
• Experience partnering across teams, including with creative teams or agencies, to bring strategies and stories to life.
• Ability to manage complex initiatives, competing priorities, and deadlines.

Responsibilities

• Develop positioning, messaging, and content strategies grounded in customer needs, market insights, and business priorities.
• Translate complex products, solutions, and concepts into clear and compelling audience-focused stories.
• Partner across marketing and the business to understand audiences and align stakeholders around strategic direction and messaging.
• Apply customer, competitive, and market research to inform marketing strategies and identify opportunities.
• Partner with creative teams to translate strategy into effective content.
• Lead through influence, bringing stakeholders together around clear strategies, priorities, and messages.
• Manage complex projects and competing priorities while maintaining strategic focus.
• Look for new and innovative approaches to marketing, including thoughtful opportunities to apply AI where it can improve the work.

Skills

Strategic marketing

Messaging & positioning

Content strategy

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree

Job description

Principal Financial Group is seeking a Lead Marketing Strategist to connect customer needs, market insights, and business priorities to develop messaging and content strategies for complex financial products.

You will partner across marketing and the business to understand audiences, develop positioning and messaging, and turn complex ideas into clear, relevant stories that support go-to-market initiatives.