Senior Marketing Strategist: Campaigns & Partnerships

Octa+ Energie; Orange (CA); On-site; USD 87,000 - 133,000; Full time

Job summary

OCTA in Orange County, California seeks a Principal Marketing Specialist or Senior Marketing Specialist to develop and execute integrated marketing programs that raise awareness and use of OCTA services.

The Senior role emphasizes research, planning, execution, promotion, and evaluation, while the Principal role provides broader strategic leadership across cross-channel initiatives and partnerships. The starting salary falls within the listed ranges.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, public or business administration, transportation, or a related field
• Minimum of five years of professional marketing experience, including marketing, promotions, and special events; transportation industry experience preferred
• Demonstrated ability to market and promote products, services, or concepts to diverse audiences
• Experience developing campaigns, managing vendors or consultants, analyzing market data, and monitoring budgets
• Strong writing, presentation, project management, and collaboration skills
• Professional proficiency in reading, writing and presenting

Responsibilities

• Develop and execute integrated marketing, advertising, promotional, and outreach campaigns that increase awareness and use of OCTA services
• Develop strategic marketing plans based on research, market trends, customer insights, and organizational priorities
• Lead development of creative campaigns and coordinate with internal teams, consultants, agencies, and media partners
• Build strategic partnerships with businesses, cities, community organizations, and other stakeholders
• Plan and implement marketing outreach, public meetings, ambassador programs, and special initiatives
• Develop scopes of work, procure marketing services, evaluate proposals, and manage consultants and contracts
• Manage project schedules and budgets to ensure marketing initiatives are delivered on time and within budget
• Measure campaign effectiveness, engagement, and ROI and recommend strategies for continuous improvement
• Prepare reports, presentations, marketing materials, and public information content
• Collaborate across OCTA to develop creative solutions that support transportation programs and services

Skills

Strategic planning

Campaign management

Vendor management

Budget management

Writing

Presentations

Collaboration

Education

Bachelor’s degree in marketing, communications, public relations, public or business administration, transportation, or a related field

Job description

OCTA in Orange County, California seeks a Principal Marketing Specialist or Senior Marketing Specialist to develop and execute integrated marketing programs that raise awareness and use of OCTA services.

The Senior role emphasizes research, planning, execution, promotion, and evaluation, while the Principal role provides broader strategic leadership across cross-channel initiatives and partnerships. The starting salary falls within the listed ranges.